Genetically Modified Foods †Friend or Foe Essay

In 1998 the first genetically modified (GM) food was approved for public consumption. Since then GM foods have become part of the world’s food supply and are produced in several countries. While horror stories in the 90s promised dire consequences for introducing GM foods to the populace most of those problems have failed to arise as promised. Some scientists say that GM foods are completely safe and the proof might be that we are all still here to debate the point. GM foods are not labeled in the United States and chances are that most Americans have already eaten GM foods. Still, how much is known about the GM foods that Americans are unknowingly feeding to their families? Is managing to survive the experiment the only yardstick we should use to measure risk? Genetically modified foods might be dangerous and more testing is desperately needed to avoid health hazards. While the FDA and their scientists say that GM foods are safe, the U. S. government is already aware that there have been problems with GM foods. Even before genetic modification became the industry it is today there were problems linked with hormonally enhanced foods. Small changes in our food supply can cause large results. Of course, the problems are just a small percentage of the whole. In 1998 Harvard Medical School released a study (as cited by Larsen, 1998, Â ¶ 1) showing evidence that a product known as Recombinant Bovine Somatotropin (rBST) increased the chances of humans developing cancer. Bovine Somatotropin is a hormone produced by cattle which is also known as Bovine Growth Hormone. The Recombinant status means it was synthetically produced using recombinant DNA technology. The synthetic chemical is injected into cows to stimulate milk production. Milk cows in the United States and England were once treated with this chemical but England banned its use after the link between rBST and cancer was shown (Larsen, 1998). The Federal Drug Administration (FDA) says that the chemical is safe and not only approves of its use but does not allow labeling of the products that come from the cows that are injected with rBST (Epstein, 1996; FDA Consumer, 1999). Of secondary concern when dealing with rBST injected cattle is the worry of infection. The more milk a cow produces the more likely it becomes that she will suffer from udder inflammation. This inflammation is regularly treated with antibiotics to which the cows are developing a resistance to over time. Not only can this resistance be passed along to the humans who drink the milk but humans can also have allergic reactions to the antibiotic traces left in the milk (Epstein, 1996). In 1989 approximately 5000 individuals became suddenly ill. This illness was later traced back to a health food supplement that had been created using GM enhanced bacteria. Of those 5000 people, 37 later died and 1500 were permanently disabled. The toxin which caused the problem was present in only 0. 01% of the product. One percent is below the level that would have caused concern or a halt of production. In 1996 a company created a B2 vitamin to be sold with GM bacteria and the FDA approved it as long as any contaminants were not found at greater than 0. 01%. With that standard in place the 1989 toxin problem would not be detected even if it happened today (Antoniou, 1996, Â ¶ 5-6). While the FDA does set the standards there is very little actual oversight of the biotech companies. As of 1992 (as cited by Whitman, 2000) the FDA policy is that biotech companies may voluntarily ask for a consultation with the FDA. The consultation is not compulsory and even if used the company does not have to follow the FDA recommendations. The United States Department of Agriculture (USDA) has the power to quarantine crops that are a danger but the biotech companies do not require a permit from the USDA as long as their product meets a short set of standards created to ensure the safety of the crop itself. To put it simply, the FDA is responsible for food safety and the USDA is responsible for plant and crop safety (Whitman, 2000, Â ¶ 32-35). The FDA sets the requirements that GM foods must meet to be declared safe. The main requirement for safety is that the modified food being judged is substantially equivalent to the original non-modified food (Physicians and Scientists for the Responsible Application of Science and Technology [PSRAST], 2006). For example, if a biomed modified potato is found to still be substantially equivalent to a regular potato then no further testing is needed. The theory is that being substantially equivalent gives them the same level of safety. For a food to be judged substantially equivalent it must be similar on several points, which are chosen by the manufacturers themselves. There must be no overt difference between the GM food and the non-GM food in regard to taste, appearance, and several points selected by the manufacturer in the areas of chemical composition and nutritional composition. The only other test required is to do an analysis looking for allergen markers. If the computers find no reason to believe that the product can cause allergies then the product is approved. Human testing is never required (PSRAST, 2006, Â ¶ 20-25). If genetically altering foods is an inherently safe procedure then the above tests are a perfectly logical way to test GM foods. If the foods are as unsafe as some claim then it is a dangerous policy for the biotech companies and the U. S. government to decide upon. In 1994 the FDA stated that modified foods were as safe as their non-modified counterparts and policy decisions have been based on that statement. The government believes so strongly in the safety of GM foods that they do not require labeling of any kind to differentiate GM foods from non-modified food sources (Whitman, 2000, Â ¶ 38-43). Since there is no way to differentiate GM from non-GM products there is no way for Americans to know if they are eating GM foods. In 2003 six countries produced 99% of the transgenic crops, also known as GM crops, sold in the world. Of these six countries the United States sold, by far, the largest percentage of these crops (James, 2003). The chart below lists the acreage of these crops by millions. Figure 1 Obviously, not all is doom and gloom when looking at the above figures. Although biotechnology can do harm it can also help the world, maybe. According to Raney, Pingali, T. R, & R. R. in 2007 a new variety of rice named Golden Rice was modified to produce beta-carotene. The rice was developed specifically to help the starving and poor in third world countries who become ill from vitamin A deficiencies (p. 108). Three servings of Golden Rice a day will provide an adult with 10% of their daily requirement of Vitamin A. While this does not seem earth shattering it shows a company attempting to use biotech to help others. Of course, even assuming the FDA is right and the problems caused by GM foods are an aberration there is the USDA’s bailiwick to ponder. Are the crops safe for the biosphere itself? That is a difficult question to answer, as well. Just like the food safety issue there are people on both sides of this argument who are convinced that they are right. On one side are the scientists who fully believe that the creation of GM foods cannot harm the biosphere and on the other are the scientists who believe that cross pollination will cause problems. According to the Department of Soil and Crop Sciences at Colorado State University (2004) a list of recommended separation distances for GM crops was released by the USDA. According to the USDA if the separation distance is maintained and divider crops are planted then the risk for migration or cross pollination is minimal. Divider plants are tall plants that will block the flow of pollen from wind caused migration. With these precautions in place biosphere damage is supposed to be minimal. A photo taken by Percy Schmeiser and provided by The Nature Institute in 1994 shows that even if the worry of cross pollination or plant migration is overblown it is not an unproven phenomena. The field in the picture was planted with wheat in 1999. In the year 2000 they allowed it to lie fallow, in layman’s terms they did not plant anything so to regenerate the soil. They sprayed the soil twice with a weed killer known as Round Up but somehow an herbicide resistant strain of canola plants migrated into the field. The bushes in the below picture are all a GM crop that was never planted by the farmer. No one is sure how it appeared in the field (Holdrege, 2004, Â ¶ 11). Figure 2 Even discounting the possibility of seed migration via accident or wind there is always the chance of cross pollination. With cross pollination one plant can pollinate or breed another plant via insect help or wind that it was not scheduled to pollinate. In this way a plant type that was supposed to be non-GM can be infected with GM genes without the farmer or company being aware of the problem. This has happened before to rice crops that were sold to Europe from the U. S. and caused the temporary halt of rice exports to certain companies in Europe. The rice in question was not approved for human consumption and no one is sure how it appeared either in the field or the food supply (Vogel, 2006). Besides cross pollination and migration one other crop issue needs to be addressed. Monsanto has produced crop plants that either target the RNA in insects to kill off their larvae, are tolerant of herbicides like Round Up to kill off weeds, or produce pesticides of their own to kill predatory insects (Whitman, 2000, Â ¶ 4-5; Webb, 2007). While these functions are beneficial to farmers in that they save money and protect the crops, there are some concerns with these changes. There is always the possibility of cross breeding or cross contamination affecting a species for which these changes were not intended. There is also the chance that the insect killing modifications will kill off non-pest insects like butterflies. Lastly, there is a chance that plants that produce pesticides will be toxic to the humans or animals that ingest it (Whitman, 2000, Â ¶ 18-22). While opinions still vary on GM food safety, what becomes obvious is that there are more questions than answers. More testing and more rigorous safety and control laws are needed to protect the populace from unmeant harm. While GM foods can be a boon to the world they can just as easily become a curse. Disease, poisonings, and even dangers to the biosphere itself are just some of the risks we currently run. The best way to safeguard our future is to demand that congress takes our safety seriously. References Antoniou, M. (1996). Is GM food devoid of DNA safe. Retrieved January 21, 2008, from http://www. purefood. org/ge/noDNA. htm Department of Soil and Crop Sciences at Colorado State University. (2004). Concerns about current farming practices. Retrieved January 28, 2008, from http://cls. casa. colostate. edu/TransgenicCrops/croptocrop. html Epstein, Samuel S. (1996). Unlabeled milk from cows treated with biosynthetic growth hormones: a case of regulatory abdication. International Journal of Health Services, 26(1), 173-185. Holdrege, C. (2004). The trouble with genetically modified crops. Retrieved January 15, 2008, from http://www.natureinstitute. org/pub/ic/ic11/gmcrops. htm James, C. (2003). Preview: Global status of commercialized transgenic crops: 2003. Ithica,NY: International Service for the Acquisition of Agri-biotech Applications [ISAAA]. Larsen, H. (1998). Milk and the cancer connection. Retrieved December 27, 2007, from http://www. vvv. com/healthnews/milk. html Physicians and Scientists for Responsible Application of Science and Technology [PSRAST]. (2006). Inadequate safety assessment of GE foods. Retrieved January 18, 2008, from http://www. psrast. org/subeqow. htm Raney, T. , Pingali, P. , T. R. , & P. P. (2007, September). Sowing a gene revolution. Scientific American, 297(3), 104-111. Retrieved December 7, 2007, from EBSCOhost database. Safety of rbST Milk Affirmed. (1999, May). FDA Consumer, 33(3), 4. Retrieved January 23, 2008, from EBSCOhost database. Vogel, G. (2006, September). Tracing the transatlantic spread of GM rice. Science, 313(5794), 1714. Webb, S. (2007, November 10). Silencing pests. Science News, 172(19), 292. Retrieved December 7, 2007, from EBSCOhost database. Whitman, B. (2000). Genetically modified foods: harmful or helpful. Retrieved January 23, 2008, from http://www. csa. com/discoveryguides/gmfood/overview. php.

Venus Figures

DC Venus Figures Venus figures have been found In various places of the world, at different time periods. This implies that all cultures shared a common belief or a common thought of women and their bodies. The Venus figures are most popularly known to represent fertility. These figurines were typically made from soft stone (estimate, calcite or limestone), bone, Ivory, wood, or ceramic clays. The salutary of each Venus figurine from each time period shows how a common thought be shared across a continent or long periods of time.There are virtually thousands of Venus fullness. Typically, they were made from soft stone, bone, ivory, wood or ceramic clays. Venus figurines were built with large breasts, stomachs, and legs. They did not have a face, and tiny arms rested upon the breasts. On their heads, a woven-like pattern is seen, possibly meaning their hair was braided or they were wearing a hat. They are sometimes described as â€Å"lozenge- shaped† The Venus figurines are tho ught to symbolize many different things. The most popular idea the figurines are thought to represent in fertility.Tying in with that, It is thought to shown the stages of a woman's life: pubescence, pregnancy, childbirth, and the obesity of later life. Other theories are that they were religious symbols, sex symbols for men, or even self-portraits of women taken from a distorted perspective. Socially, women were not dominant for centuries. Women have usually been viewed as a symbol of sex, â€Å"trophies†, or house-keepers in a sense. The Venus figures are arguably sex symbols. They depict women's' fertility. With this, it is inferable that they were looked up to, but inferior.Women were attainable â€Å"things† that had no power over a man and his masculinity. When looking at the Venus figures, we can analyze them to assume that men wanted women and wanted many of them, because they saw them as Just figures. Venus figures were made by people across Eurasia. They were made In the prehistoric period and are most commonly believed to be a symbol of fertility. They were made from bone, ivory, soft stone, wood, or ceramic slays. They typically homelike a woman's fertility and her lifetime.

Unit 26

Edexcel BTEC Level 3 Extended Diploma in Creative Media Production Assignment Brief Television & Film | |Unit 26: Film Studies |Title: Analytical Approaches and Relationships between Films and | | |their Production Context | | |Year: 2013 |Group: Year 12 | |Assignment Handout: |Assignment Deadline: |Assessor: | | / /2013 |Draft Submission: / /2013 |G. Rushworth | | |Final Submission: / /2013 | | |This brief has been approved by: |Date: | |J. MacKay |Jan 13 | Context | | | |This unit aims to develop learners’ understanding of how films are created for specific audiences and how they make meaning for those | |audiences through an exploration of industry practices and the application of a range of theoretical approaches. The insights that | |learners develop will inform their future production work. | |Learning Outcomes: |Unit: | |Be able to apply different analytical approaches to films |26. 1 | |Understand the relationship between films and their production contexts |26. 2 | Useful Resources: | |www. imdb. com | |Film website with range of industry and film information | |www. empireonline. co. uk | |Possibly word’s biggest and best film magaizine with huge back catalouge of reviews/features | | | |There is a very large selection of DVDs available in Media Studies.Just ask a Media teacher to take a look. | +-+ |Task 1: Analytical Approaches | |PASS |Using the analytical approaches of genre analysis, content analysis and auteur theory, create a |? |P1 | | |detailed discussion of the gangster genre. | | | | | | | | | |You will look at the film Goodfellas, and extracts from The Godfather, Scarface, American Gangster| | | | |and Lock Stock and Two Smoking Barrels. | | | | |? | | | |Your discussion of the genre may be done as a 1400 word report, or as a fifteen minute Power Point| | | | |presentation with accompanying notes. | | | | | | | | | |In your analysis of the gangster genre you should also consider the following: | | | | | |? | | |Codes and Conventions | | | | |Iconography | | | | |Findings from both your content and textual analysis | | | | |Narrative structure | | | | |Audience Readings |? | |MERIT |In addition: | |M1 | | |Relevant examples that draw upon elements or details of the films studied will be given to support| | | | |what is said, but you will not describe these examples to show how they illustrate the point they |? | | | |support. In discussing codes and conventions in a genre analysis you might note: | | | | | | | | | |‘The knife is part of the iconography of the horror movie and is often the means by which the | | | | |victim is killed.In 12 of the 15 movies I studied for my content analysis a knife was used for at| | | | |least one of the murders and in five it was used for all of them. The other two common means of | | | | |killing were strangulation with a rope and with the bare hands. Knives have connotations of | | | | |slashing movements and gushing blood. The most famous example of this must be the shower scene in | | | | |Hitchcock’s Psycho. Being knifed to death is particularly frightening because you can see the | | | | |person killing you.It’s not like shooting, which is done at a distance and is a much more | | | | |cold-blooded way of killing. This is why the gun is the conventional weapon in gangster movies | | | | |like Scarface. ’ | | | |DISTINCTION |Ideas will be developed and points supported with arguments and well focused examples which are | |D1 | | |elucidated in such a way as to draw out of the example precisely what it is about it that |? | | | |exemplifies the point it illustrates. | | | | |Examples will refer to precisely defined elements or details of the films studied.In discussing | | | | |codes and conventions in a genre analysis you might note: | | | | | | | | | |‘The knife is part of the iconography of the horror movie and is often the means by which the | | | | |victim is killed. In 12 of the 15 movies I st udied for my content analysis a knife was used for at| | | | |least one of the murders and in five it was used for all of them. The other two common means of | | | | |killing were strangulation with a rope and with the bare hands.What | | | | |these methods all have in common is that they involve close bodily contact between the victim and | | | | |the killer, | | | | |which makes the murder more frightening, unlike shooting which is done at a distance and is a much| | | | |more | | | | |cold-blooded way of killing. This is why the gun is the conventional weapon in gangster movies | | | | |like Scarface | | | | |or war movies like Platoon, where the killing of Elias by Barnes shows how far apart they are | | | | |morally as well | | | | |as physically and Barnes’s act seems even more calculating because it is so careful and | | | | |deliberate. Knives have | | | |developed connotations through intertextuality that are specific to horror movies, such as | | | | |slashing mov ements | | | | |and gushing blood. In the most famous example of this – the shower scene in Hitchcock’s Psycho – | | | | |we never actually see the murderer, but we do see the movement of the knife repeated over and over| | | | |again, and the blood swirling down the shower outlet as though it is just water. ’ | | | Task 2 Relationship Between Films And Their Production Contexts | |PASS |Empire, an established film magazine, wants you to write an illustrative article (800 words) about| |P2 | | |Hollywood’s Goodfellas (1990) and Britain’s Lock Stock and Two Smoking Barrels (1998). |? | | | |You can use your notes from task 1 to help you. Your article will look at the relationship each | | | | |film has with the production company and the factors that influence that relationship. | | | | | | | | |Your article should discuss the following: | | | | |Stars | | | | |Social issues | | | | |Regulatory bodies | | | | |Financial determinants | | | | |Distribution and Exhibition | | | | |Vertical and horizontal ntegration | | | | |Synergies between different films |? | | | | | | | | |You will ensure your article looks professional. You should add stills from both films, and use | | | | |appropriate font and layout. | | | |MERIT |You will talk about the relationships between production contexts and films, in such a way as to | |M2 | | |show why they are the way they are, or the effects they have on the films that are produced. |? | | | | | | | |Relevant examples that draw upon elements or details of the films studied will be given to support| | | | |what is said. | | | | | | | | | |Relevant factual information about production contexts will be offered although it will not be | | | | |used to support developed argument. | | |DISTINCTION |You will talk critically about the relationships between production contexts and films, justifying| |D2 | | |points |? | | | |made with supporting arguments or evidence. | | | | | | | | | |Yo u will draw out of an example precisely what it is about | | | | |it that exemplifies the point it illustrates.Material about production contexts will be well | | | | |researched and will refer to precisely focused elements or details of the film/films studied. | | | | | | | | | |You will provide full and extensive explanations and consistently provide arguments to support | | | | |points made. Relevant examples that draw upon elements or details of the films studied will be | | | | |given to support what is said. | | | |Guidance for this Assignment |Task |? |To achieve a PASS grade, the evidence must show that you are able to: | |P1 |Apply approaches to analysing films with some appropriate use of subject terminology |1 | | |P2 |Describe the relationship between films and their production contexts with some appropriate use of subject |2 | | | |terminology | | | |To achieve a MERIT grade, the evidence must show that you are able to: | |M1 |Apply approaches to analysing films cohere ntly with reference to detailed illustrative examples and generally|1 | | | |correct use of subject terminology | | | |M2 |Explain the relationship between films and their production contexts with reference to detailed illustrative |2 | | | |examples and generally correct use of subject terminology | | | |To achieve a DISTINCTION grade, the evidence must show that you are able to: | |D1 |Apply approaches to analysing films critically, supporting points with arguments and elucidated examples and |1 | | | |consistently using subject terminology correctly | | | |D2 |Comprehensively explain the relationship between films and their production contexts with elucidated examples|2 | | | |and consistently using subject terminology correctly | | | Tutor’s Feedback | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |Referral – What the learner should do: | | | |Tutor’s Signature/Date |IV Signature/Date | | | | |Learner’s Feedback | | | | | | | | | | | |Learner’s Signature/Date | | | ———————– Grading Criteria: Text taken directly from criteria in BTEC guidelines

PERSONAL STATEMENT FOR APPLICATION AT UNIVERSITY TO DO A MASTERS IN Essay

PERSONAL STATEMENT FOR APPLICATION AT UNIVERSITY TO DO A MASTERS IN TEACHING ENGLISH AS A FOREIGN LANGUAGE (TESOL) - Essay Example This makes bilingual people unique, especially if they are focused on passing this knowledge to other children. I am very determined and self-confidence person. I believe that this is due to me being bilingual. That is why I would like to set up an example and become a role model to kids abroad that they can master English as their mother tongue and become bilingual like me. Since my long term goal is to actually teach English as a foreign language, I have done an extensive research what would be the best educational option for me after graduating with Bachelor degree in English Language and Literature. There are multiple qualification centres and courses, offering one to three months full time courses, which are accredited by the Association for Accredited English Language Centres. On a first glance enrolling for a quick certificate course would provide me with the necessary paper documents to go ahead and practice as a teacher. However, after I have successfully acquired a Bachelor degree, I believe that this would be a step behind for me. That is why I decided to apply for my Master in teaching English as a foreign language. For my own career advancement I would prefer to spend one or two years more at University, and learn and practice more.

Outsourcing in India Coursework Example | Topics and Well Written Essays - 6750 words

Outsourcing in India - Coursework Example Outsourcing in the recent years has come into much criticism by the workers in first world nations like US and UK. Many anti-outsourcing unions have been formed and people have developed a kind of disgust towards this trend which is only evolutionary (What are the Global Outsourcing Benefits 2005). This dissertation seeks to understand and know the effects of outsourcing of jobs to India will have on the service sector of the United Kingdom as well as other developed nations. Any benefits from outsourcing to India will also we weigh against the negative effects. Chapter one serves as a backgrounder for the Indian economy from the pre-colonial, colonial, and post-colonial period. This is significant as it will give light to the nature of economy that existed before that affects the present economic system of India. The economic reforms made by Rajiv Gandhi were the foundation that made what India is today. The second section of the chapter examines the history of outsourcing and prove that the practice of outsourcing is not new, before the information technology, some manufacturing jobs were already being sent to low-wage countries. It is only through the advent of information and communication technology that outsourcing grew rapidly. This section evaluates the real force behind outsourcing and when it all started. Chapter two gives an account of the types of jobs being outsourced to India and what industries are involved. By using comparative advantage (Ricardo's principle) and the Heckscher-Ohlin model, the chapter seeks to understand fully the rational behind choosing India as a destination for most outsourcing job. Chapter three investigate the major impact of outsourcing on India and the use of Solow growth model in order to explain India's growth and make some predictions of the future of of Indian economy. It is indicated in this section that the outsourcing business is not only fueling the Indian economy into a bullish future but also provided and continues to provide more jobs to the Indians. Chapter four discusses the applicability of dual economy theory on present day India where agriculture and industrial economy both fuel its economy. The chapter also showed that India is fast catching up with other western developed economies. And finally, having all this data, this section will evaluate the overall benefits and especially negative effects of outsourcing to India on the service sector of the UK and other EU states. The major conclusion made from the essay Continued outsourcing of some jobs to India will further fuel the already emerging economy of India. Its effect on UK service sector will be temporary. Overall, the current structure of outsourcing is seen by many economists as an evolutionary one which will eventually benefit all countries in the long run. As an example of its benefits, the introduction of business process outsourcing has already enabled many countries to cut down prices and give better

What it means to you to be a healer and how you envision yourself in Essay

What it means to you to be a healer and how you envision yourself in this role in the future - Essay Example s advocating for patients, educating patients about their health, organizing staff and helping prioritize busy workloads for effective health care delivery, mentoring students and junior/ incoming nurses, maintaining good and accurate patient records and also making ethical decisions concerning consent and confidentiality. As a nurse, I will support recovery from illness and operations by care plans, carrying out care procedures and assessments and by focusing on the needs of the patient rather than fully looking at the illness or condition. Thus, alongside ensuring continuity of healthcare by always being available to patients, providing a source of comfort, warmth and a much needed listening ear during turmoil is also highly essential in ensuring patients heal faster (Crowley, 1961). I also envision myself giving people preventative treatment and meeting patient needs in the comfort of their houses, thus conveniently avoiding the patient’s unnecessary burden of travels to hospitals for appointments and hospital admissions. Apart from writing a patient’s care plans, implementing plans through tasks such as preparation of patients for operations, wound treatment and monitoring pulse, temperature and blood pressure, I also see myself solemnly engrossed in routine and close observation and recording of patient conditions, checking and administering drugs and injection, setting up drips and blood transfusions, assisting with tests and evaluations while also responding with utmost speed to emergencies. As a future nurse, I also, in order to be an effective healer, will be involved in planning discharges from hospitals and liaising with community nurses, GPs and social workers regarding emerging health conditions and patients in need of assistance. I envision myself providing care to patients in the physical, psychosocial, developmental, cultural and spiritual levels while preserving the patient’s dignity. As already mentioned, communication will form an

Strategic Supply Chain Management Plan or proposal Research

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International Context of HRM Practice and Consultancy Essay

International Context of HRM Practice and Consultancy - Essay Example 12 References 13 Work Councils – Functions and Difference from Trade Unions Globalization has triggered sea changes not only in the transnational commerce but multinational companies are also deluged with issues concerning labor relations in a cross cultural and multi-economic scenario. The earlier concept of negotiating with a central trade union and implementing the issues agreed upon in workplace is no longer a sufficient guarantee of smooth labor relations. Multinational enterprises now need to negotiate at multiple levels with trade unions of several countries to achieve harmonious labor relations. This surely is a humongous task what with dealing in unionized labor of different cultural and economic contexts (Prahalad and Doz 1987). Such situations surely result in loss of managerial flexibility as conditions agreed upon in one country might not be acceptable in another country. Further, the terms and conditions of appointment and associated remunerations and perquisites also vary from country to country thus causing unwelcome variances in managing human resources. The basic problem of transnational human resource management can be categorized as (Poole 1986): The level of technological attainment and unionization of labor in a particular country The nature and extent of governmental intervention in labor management The number and political polarization of trade unions Impact, if any, of religious organizations on trade unions Strategies adopted by management These factors have resulted in the growth and proliferation of various types of trade unions which could be either generalized trade unions that represented all categories of employees, or, craft unions that represented employees having specific skill sets and are employed in different industries, or, a conglomerate of unions spread across different countries. Such diversity, quite obviously, present a rather daunting scenario for executives entrusted with the responsibility of collective barg aining with employees and also raises the prospect of multiple agreements within a single corporate entity. One option open to multinational corporations to find some semblance of order in this otherwise chaotic and indeterminate scenario is to set up work councils. These are micro level labor representatives who are elected by workers of a specific factory for a period of four years. The most vibrant forms of such work councils are observed in Germany where once nation-wide agreements with recognized trade unions are completed by representatives of a particular industry, each individual member firm of that particular industry undertake negotiations with their respective work councils on the details of how such an agreement has to be implemented in a particular work place. As members of work councils need not be members of recognized trade unions, these councils can be formed even in those industries where there is no existence of a nationally recognized trade union. This surely inv ests in such councils a large degree of flexibility and freedom from dogma or political influence associated with conventional trade unions. This also provides an opportunity for both management and workers to strike out an agreement that factors in micro specifics and thus is beneficial to both the workers and that particular firm. The other benefit of having work councils is that the levels of interaction and the channels of communication between management and wo

Apple Essay Example | Topics and Well Written Essays - 1500 words - 6

Apple - Essay Example There are also problems of transit from country to country caused by manufacturing and logistics of different countries. Economic factors are more inclined in the differences in currency of different countries which manufacture and assemble its technological software sector. After recession, most of the economic conditions of the countries involved improved significantly; however, this came with the increase in the prices of oil and consequently inflation. This inflation hit most global markets reducing the purchasing power of the consumers. As such, most of its technological software was considered a luxury as most of the consumers were unwilling to buy them. Furthermore, USA and Europe which are the major operators of Apple Inc. experience high rates of unemployment recently which reduced the sales of their technological products. The volatility of the currency exchange rate between countries makes the economic condition very unpredictable. There is a global call for all the manufacturing companies to produce products which are recyclable if not biodegradable. This move is propelled by many Environmental protection and Health & Safety initiatives and organizations which impose regulations and laws of environmental protection. This has been the fate of many countries where Apple operates and thus it affects its production by raining its production costs. This is unfavorable to the financial conditions of the company. Europe and Canada are some of the most hit areas which have been affected as the regulations require production of recyclable products. Technology is not static and thus requires Apple to be on the lookout for new and improved models. The fast technological changes coupled with the intense competition especially in the smart phone industry causes Apple to spend a lot of money on improving the quality of their products. This involves massive research and developed especially given the short nature of

Knolege creatain Essay Example | Topics and Well Written Essays - 500 words

Knolege creatain - Essay Example . Balmisse et al (2007: 118) take up this concept stating that knowledge management is a type of tool which , through ‘ social interaction and interface customization’ enables the sharing and transferring of necessary data. In 2010 Martin-Niemi and Greatbanks came up with produced an interesting discussion centering on â€Å"ba† which is said to be defined as ‘place’. This ‘ba’ becomes the means of relationships being developed, and enabling workers to contribute their knowledge and so enhance their joint experiences and so create a communicative environment which all can participate and share. This figure above shows how knowledge is accumulated when individuals and groups share a common working environment. Such sharing is not just the field of a few elite experts, but must include participation by all. An emphasis is made in this type of knowledge creation upon both explicit as well as tacit knowledge as well as how these varying types could be shared. The former . explicit knowledge, is the easier to share because of its basis in individual talents. The model referred to as SECI, refers to the various stages, i.e. socialization, externalization, combination, and internalization. This model can be used to demonstrate how blogs can be utilised within my company. We became interested in blogs as a way of encouraging groups of employees to contribute the knowledge they had. After only a few months it was possible to see positive developments. However, it was clear that full participation by all employees was necessary in order to create the optimum amount of knowledge. At the present time usage remains limited, but the company is actively developing a programme of incentives with the aim of encouraging employees to share their knowledge. There are a number of benefits to the use of blogs. As well as encouraging the

World Hunger Essay Example | Topics and Well Written Essays - 750 words

World Hunger - Essay Example As George Michael vividly shows in his 1990 song "Praying for Time", "These are the days of the hungry man", with 25 000 thousand daily dying of hunger and 852 million living without adequate food (WFP 2006) - more than the combined populations of the USA, Canada, the EU. While we sit at our tables and splurge on chicken by "Mac" and "Kentucky"; pork ribs and rind; garden and crunchy slaw salads; baked, mashed and fried potatoes, and more, thousands of people in Calcutta are eating lentil stew for their unique daily meal. While our children drink twenty ounces of soda and juice everyday, countless children in Bangladesh would give - and sometimes do give - an arm and a leg for a mouthful of clean water. While we have the luxury of dieting, vegetarianism, anorexia and bulimia, hundreds of people in Darfour only have aid rations spooned out under refugee tents or dropped from whirring helicopters. While we can pick, choose and refuse from the confusion of cow's milk, goat's milk, soy m ilk and rice milk, undernourished mothers in Ethiopia weep in despair over drooping desiccated breasts that have not even an ounce of human milk for their famished babies. It is impossible to wrap one's mind around the 518 billion dollars of US military expenditure in 2005 (Wikipedia 2006): money that could provide food aid to the entire population of hungry, malnourished and undernourished peoples for five hundred years! When we sit and eat our "dollar meals", we don't stop to think that around the world, 1.2 billion people have to survive on only the cost of that meal per day (BOL 2006). Our mindless lavish spending - 400 dollars for an iPod to listen to hours of music, or for a PSP2 to play hours of games - we are oblivious to the fact that the cost of those now-simple pleasures could provide much needed food, employment and medication to four families for a month. Instead, as George Michael bemoans, "The rich declare themselves poor/ and most of us are not sure/ if we have too much, but we'll take our chances/ 'cause God stopped keeping score." Except in the rare music video or news telecast, we no longer are confronted with pictures of pot-bellied children in the shanty towns of Jakarta or Bogot with sore-ravished oversize heads and squall on their mouths who squat by slum drains drinking fly- and disease-infested water just meters downstream from where dead animals lay, women wash dirty clothes, and men dump pails of urine and feces. We cannot imagine the trauma of the 800 million undernourished people eking out an existence in India, China, Africa, Asia, Latin America (WFP 2006), buffeted on all sides: poverty on the right, natural disasters on the left, AIDS, dysentery, typhoid from the front, and ethnic, civil and religious wars from behind. We sometimes purge our consciences with token telethons and all-star songs. Yet for the most part we sit in our comfortable bubbles, isolated and insulated from the suffering multitudes outside our windows and inside our television sets. As George Michael points out, "These are the days of the empty hand/ Oh you hold on to what you can/ And charity is a coat you wear twice a year". Every day we pass hungry people with outstretched palm on the sidewalk as we zing by in our rose-tinted Benzes and Escalades. 'Superstars'

Evaluation of personl learning Essay Example for Free

Evaluation of personl learning Essay An evaluation of my personal learning plan along with comments on how I plan to update my subject specialist knowledge, generic knowledge of teaching and learning, using examples from my practice and discussing the part my mentor played in my development. Introduction The aim of this assignment is to show how my key learning points from my personal learning plan have been put into practice and to evaluate these, examples from my practice will also be used. I will explain how I plan to update not only my subject specialist knowledge but also my generic knowledge of teaching and learning. I plan to also explain and discuss the part my mentor has played in my development over the two years of cert Ed qualification. Having a personal learning plan is a great way of setting out your future objective, aims and goals. Having goals to head for gives you motivation and direction and also builds on confidence and self esteem. However it is a good idea to plan your own personal learning plan, when you plan your own programme, it is more likely to be relevant to your needs and be able to be applied, and be related to, your teaching. This, then, is more likely to give you motivation for your learning (Reece Walker 2003 pg 400). I plan to review and update my own personal learning plan every six months. However my personal learning is also discussed in my supervisions at work which I have every three months, this enables me to discuss any knowledge I myself wish to update and also any training my manager feels I would benefit from. I feel this is good support to involve my personal learning plan within my supervision, it also shows management that I am committed and taking control of my own learning. My personal learning plan consists of three main areas these are. Subject specialist development This is the subject that I teach this includes my practical and theory work. Generic teaching development This is schemes of work and lesson plans how I use differentiation and assessment, along with assignments and research etc. Skills development This is my literacy, numeracy and ICT skills. My subject specialist area has a variety of subject sessions these are induction, food hygiene awareness, health and safety, individual service planning (ISP), swallowing disorders, manual handling, infection control and first aid I do continuous refreshers on all sessions within the organisation how ever I do also carry out independent reading and research of individual subjects to keep my self updated. Especially on change that relate to any regulations that have an impact on my training sessions. There have been two key personal learning development areas in my subject specialist area the first being ISP training. This training session has had a complete overhaul to how it is to be delivered which has involved a lot of changes to the ISP itself, example how these are set up and completed. For me to deliver this training to my learners I needed to attend a two day training session myself. The sessions involved theory and practical learning giving me the knowledge and the skills to enable me to deliver a practical session to my learners. Example when doing this session my learners will not be just listening and getting involved in group discussions they will be involved in an ongoing practical, At their best, practical’s are an enjoyable and active hands on experience. At their worst they are frustrating episodes where not even the teacher knows what is supposed to be happening (Petty 2004 pg 204). So any practical should be well planned. My learners will be put into pairs one will be the service user and the other the key worker. They will then be given a number of activities to follow. Using this method they will build and complete an ISP, learners are able to swap roles through out so each learner gets to play each role. I have delivered this training session this way on many occasions now and it is working well, learners are enjoying and putting into practice what they have learnt well, this is evident when looking at ISP, s that they have completed. My second key learning point in my subject specialist area is first aid training. I was unable to deliver this session as I did not have the knowledge and qualification to do this. I  attended a two day emergency first aid course down Lincoln through NUCO training, having attended this training I now have the confidence and subject knowledge to be able to deliver this to my learners. The training consisted of two presentations showing the teacher my understanding of the subject and showing I was able to present, I was also assessed on practical exercises through out the two days, example resuscitation procedure, choking procedure, and the procedure in the event of an emergency situation example car accident. This training was very challenging and intense however it has given me the skills to develop an effective training session for my learners. I have two sessions planned to deliver in July. Having being successful in this training I am also able to go and assess other first aid trainers. I plan to update my subject specialist knowledge continuously I will do this by attending refresher training sessions. I am also a member of the Institute for learning where you have to prove you have so many hours of continuous professional development. I also plan to use E-learning within the organisation for any relevant training sessions, along with my independent learning through reading and research on the internet. My generic knowledge of teaching and learning has developed well through out my two years on cert Ed, my skills in lesson planning have developed immensely and I put these into practice on a regular basis. My delivery methods have progressed and become a lot more interactive for my learners, by bringing in differentiation and inclusive learning example hand washing exercise I use a power point slide to show a picture of hands with bacteria on, we have a discussion on hands, show learners how to wash hands correctly, we then do a hands washing exercise covering visual, audio and kinaesthetic learning styles. My assignments now have structure and flow throughout, my spelling and punctuation has also improved, this has been managed through hard work and practice of proof reading which is a skill in its self, a skill that can always be developed further through practice and gathering information from books and the internet. I plan to update my generic knowledge of teaching and learning through independent learning by using the internet and reading books, also the E-learning that the organisation encourage us to use have some useful courses on punctuation, organisation skills, planning skills, assessing and evaluation etc which I  plan to look at using in the future. I am also attending mentoring training at the end of May which I feel will be beneficial to myself and my learners. My skills development have improved over my two years in cert end, in the first year of cert ed my personal learning plan identified my need to achieve level two in both English and maths. I have now achieved both qualifications and in particular benefited greatly from the English this has helped me with my assignments, writing letters, creating handouts for my training sessions and knowing and understanding where a sentence begins and ends along with why we have and need to use punctuation. I did have the basic knowledge of English language but did require further development and knowledge. By attending key skills level two has developed this knowledge which has enabled me to progress in this area of my personal learning. However I do believe I will benefit from further development in this area and plan to progress onto key skills level three English once I have completed my cert ed year two. My ict skills have improved this is through daily use of a laptop and also attending a two day training course through the organisation. The course consisted of two modules first module was an introduction to IT file management, this module developed my personal learning in areas such as using windows XP, explain the use of options within my computer, being aware of the principals of using my documents, be able to create, change, delete and move files and folders and identify how and when to back data up. Module two outlook internet/intranet this module has developed my personal learning in areas such as accessing E-learning and being aware of its potential, organising and accessing personal files and to become more familiar with the intranet within the organisation and how to use it effectively. I have also had a small session on the use of power point which has been beneficial to me as within my job role, as at times I am required to put a power point presentation together. I plan to update my ict skills by attending a further two modules which will be organised through the organisation hopefully in the coming year. I also believe everyday use will enhance my skills. I also plan to do a more intense session on power point in the near future. Through my two years of cert Ed I have had a mentor. Mentoring is a  relationship between mentor and mentee that encourages growth and development in a respectful and collegial environment (Morton-Cooper Palmer, 2000). The mentoring relationship may be an informal arrangement that happens naturally, or a formal relationship that is organised within the work organisation (Rose, 2005). My job role as training and development officer was a new post for me in 2007 and it was my manager who suggested that I enrol onto the cert Ed course rather than training and development NVQ4. She felt that I would gain more from this course and it would equip me with the knowledge and confidence to carry my duties out competently. As my manager is an experienced trainer herself it made sense for her to also be my mentor as she had faith in me from the very beginning of my training. A mentoring relationship tends to be long term that can be entered into at any stage of one’s career (Northcott, 2000). This statement has been true in my case. The relationship I have with my mentor is a good one she has been supportive through out especially when it has come to bringing in new ideas for training sessions in fact she has used some of the ideas herself. The process has always been a two way process. My mentor has not been their to tell me what to do, she has guided, encouraged, supported, provided information and most of all always listened, especially in moments when I have thought this whole thing is too much for me. Through out my observations my mentor has been encouraging and made feel at ease as she knew how nervous I was on these occasions, feed back from observations were always positive and any development points were always taken on board. My mentor has recognised some skills in me that I never realised I had along with helping me developing these skills. Example a year ago my mentor asked me if I would like to do a course that would enable me to deliver first aid training to my learners, so I would not need to sen d them out externally for this training. I explained to my mentor that I was not keen on doing this and felt that this was a course that qualified nurses should do. My mentor did not try to push or persuade me into doing this even though it would save the organisation money. I have just done this course last month and it was me who approached my manager/mentor, I really enjoyed it and I am looking forward to delivering it to my learners. It is amazing what a year can do to some ones confidence and self esteem. If my manager/mentor had made me do this when she wanted me to do it I would not have developed in that area or  enjoyed it. My mentor has always allowed me to do things at my own pace and has a great understanding of how we as individuals learn at different levels and pace. I feel this is a good quality to have when being a mentor. Looking back it was a excellent suggestion from my manager/mentor for me to enrol onto the cert ed, over the two years I feel I have grown not only in confidence but in both the theory and the practical side of my teaching and learning. It has been a privilege to have had a mentor who has guided, supported, encouraged and listened through out the two year process. How ever it does not end there as she is also my manager she will be there for the future too. Conclusion For us to further ourselves I feel it is essential to have objectives, aims and goals. I feel if we do not things do not get done so our goals do not get met. We may have goals in our heads but if they are not planned they tend not to be achieved. For me a personal learning plan is the way forward we can then tick of the goals we have achieved and plan for new goals in the future. Looking back two years ago I would never have dreamt that I would have achieved what I have achieved today, I believe this has been achieved through good planning, good support and hard work by myself. Learning is an ongoing process and I look forward to many more years of teaching and learning. http://sarah-stewart.blogspot.com/2009/02/what-is-mentoring.html retrieved 09/05/2009 Petty,G 2004, A practical guide teaching today, 3rd edn, Nelson Thornes, United Kingdom. Reece, I Walker, S 2003, Teaching, Training and learning a practical guide, 5th edn, Business Education Publishers Limited, Great Briton. http://sarah-stewart.blogspot.com/2009/02/what-is-mentoring.html retrieved 09/05/2009 Petty,G 2004, A practical guide teaching today, 3rd edn, Nelson Thornes, United Kingdom. Reece, I Walker, S 2003, Teaching, Training and learning a practical guide, 5th edn, Business Education Publishers Limited, Great Briton.

Social Media In Marketing Communication

Social Media In Marketing Communication The technologies and tools people use to communicate online are referred to collectively as social media (Scott, 2010 ). Social media is not understood in terms of the different technologies and tools but, rather how those technologies and tools allow you to communicate directly with people or intended recipient. The term social media represents media that users can easily participate in, contribute to (Karjaluota, 2008), communicate with and congregate to have fun with friends and community (Scott, 2010 ). Social Media is an emerging phenomenon of recent times. Social media is a group of new kinds of online media embodied participation, openness, conversation, community and connectedness as unique characteristics (Mayfield, 2008). Boyd (2008) refers social media is an umbrella term that refers to the set of tools, services, and applications that allow people to interact with others using network technologies. Social media encompasses groupware, online communities, peer -to-peer and media-sharing technologies, and networked gaming. Mayfield (2008) explain social media is all about being human like sharing ideas, cooperating and collaborating to create art, thinking and commerce, vigorous debate and discourse, finding people who might be good friends, allies and lovers, which our species has built since several civilisation. He further adds social media is becoming popular so quickly, not because its great shiny, speedy new technology, but because it lets us be ourselves. People can find information, inspiration, communities and collaborators faster than ever before. New ideas, services, business models and technologies emerge and evolve at fast speed in social media. According to Scott (2010) social media ; .provides the way people share ideas, content, thoughts and relationships online. Social Media differ from so-called mainstream media in that anyone can create, comment on, and add to social media content. Social media can take the form of text, audio, video, images, and communities (Scott, 2010 , p. 38). Social media is also known as user generated media (Mangold Faulds, 2009). User creates a network among friends, families, celebrities, and those who share common characteristics etc. that has built strong user base among different social media forms. It is becoming popular day by day due to its unique characteristics such as socialising, participating, freedom of expression, engaging, interactivity and easily accessible at fraction of cost. The main important features of social media is to keep in touch with friend, communicate with friend and share memories of good and bad experience through notes, post, blogs, video sharing and photo sharing etc. Social media is sometimes referred to as social software or social computing or computer-mediated communication (Boyd, 2008). In next section, social medias characteristic is explained. Characteristic of Social Media: The power of social media is rooted in its ability to connect people across time and space. The way these tools are used alters plethora of practices, including communication, collaboration, information dissemination, and social organisation (Benkler, 2006; Castells, 1996; Rheingold, 2002). Social media has affected how people interact with one another and, thus, it has the potential to alter how society is organised though they are simply the messengers, social media tools are revered for their potential to connect people( (Shriky, 2008; Tapscott Williams, 2006; Weinberger, 2008). Social media provides power to communicate one to literally hundreds or thousands of other people quickly and with relatively little effort. Participation and making connections are common characteristics among social media platforms. Part of this is informed by the notion of a flat community, in which all parties engage in open dialogue. Influence and credibility are prized in this arena, as the users reputation can often be a key motivator for one to remain active in the dialogue (Karjaluota, 2008). Some of the common characteristics of Social Media identified by Mayfield (2008) are; Participation, social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness, most social media services are open to feedback and participation. They encourage voting, comments and the sharing information. There are rarely any barriers to accessing and making use of content-password -protected content is frowned on. Conversation, whereas traditional media is about broadcast and in contrast social media is better seen as a two -way conversation. Community, social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness, most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Common Forms of Social Media: There are various tools and format are in practice in the forms of social media. The commonly used or basic forms of social media (Karjaluota, 2008; Mayfield, 2008; Scott, 2010 ; Mangold Faulds, 2009) are; Social Networking Sites (SNS) are virtual communities that allow users to build personal profile, connect with friends, and cultivate a community of friends and to share information, content and communication. Some appeal to broad groups (i.e. Facebook) whereas others are built around particular niches and demographics (i.e. LinkedIn). The common SNS are Facebook, MySpace, Bebo, LinkedIn, Faceparty etc. Blogs are personal web sites written by somebody who is passionate about a topic, which provide a means to share that passion with the world and to foster an active community of readers who provide comments on the feature posts. Perhaps it is the best known form of social media, blogs are online journals, with entries appearing with most recent first. Blogs are vary widely in nature, but tend to be popular as they often provide an unvarnished, insider perspective on a particular topic. For example, user sponsored blogs (unofficial Apple Weblog, Cnet.com) and company -sponsored websites/blogs (Apple.com, PGs Vocalpoint). Content Communities are sites that allow users to post and share content. Such communities exist around anything from videos and photos to stories and links. Some of these sites include voting functions that allow the community to determine the relevance of content. Sites like YouTube, Flicker, Vimeo and Jamendo.com greatly simplify the process of sharing and commenting on Photos, Videos and Music. Other examples are content sharing combined with assistance Piczo.com and general intellectual property sharing sites Creative Commons. Forums are areas in which multiple users can create topics and then comment on these topics. They are commonly used as resources for those interested in particular topic. It is a place for online discussion, often around specific topics and interests. Forums came about before term social media and are a powerful element of online communities. It is also known as chat rooms and message boards, with the main feature being that anyone can start a discussion thread. Wikis are community -generated documents and databases. These websites allow people to add content to or edit the information on them, acting as a communal document or database. The best -known wiki is Wikipedia, the online encyclopaedia which has over 2 million English languages articles. Virtual Worlds represent one of the most novel areas on the web, in which users can engage in immersive worlds. Some of these spaces closely mirror real-world notions such as community and economics. Second Life is an example of virtual worlds. Micro blogging are social networking combined with bite-sized blogging, where small amounts of content updates are distributed online and through the mobile phone network. Twitter is well known form of micro blogging. Social Bookmarking sites like digg, del.icio.us, Newsvine, Mixxit, Reddit allows users to recommend online news stories, music, videos and content to others and vote on what is interesting. Many other forms of social media exist are news aggregators, podcasts (Apple iTunes), mash-ups, company sponsored cause/help sites (Doves Campaign for Real Beauty, click2quit.com), invitation only social networks (ASmallWorld.net), commerce communities (eBay, Amazon.com, Craigs List, IStockphoto, Threadless.com), news delivery sites (current TV), educational materials sharing (MIT OpenCoourseWare, MERLOT), open source software communities (Mozillas spreadfirefox.com, Linux.org) , windows Live, Google community and Yahoo. The Use of Social Media in Marketing Communication: Communication has become more challenging due to rapid changes in technologies, multiple communication channels and consumers constantly changing preferences and media use for obtaining information. Effectiveness of communication will largely depends on understanding of consumers buying behaviour, indentifying their information need and provides them with the right information, in right time at right place. It is enormously important to make sure the appropriate media is used (Ennew, 1993). Selection of a medium is relative with the customer preference with that particular medium. In an interview by www.marketingprof.com , a marketing guru, Philip Kotler says; .major challenge today is getting people attention. Consumers are pressed for times and many worked hard to avoid advertising messages. The main challenge is to find new way to capture attention and position a brand in consumers mind.. (Kotler, 2005 ¶17) Multiple communication channels pose a challenge to marketers to select a right medium to reach their target consumers. Traditional marketing communication media are loosing thier importance and are being challenged by new media. The internet has replaced traditional media such as radio, newspaper, magzine and the TV as the preferred medium for advertising (Selek, 2010). TV advertising is loosing its effectiveness because of growing advertising clutter, the increeasing number of channels and reduced watching of television by certain group of people (Kotler, 2005). Social Media presence in marketing communication is increasing rapidly. Social media is becoming a part of the marketing strategies of organisations irrespective of shape, size, volume and purposes. Marketers are trying to make it as a part of the Integrated Marketing Communications (IMC) and element of their marketing mix (Mangold Faulds, 2009; Li Bernoff, 2008). IMC is a guiding principles, marketers has been practising since its identification as a marketing tools to communicate with their target market. IMC is arguably the best tools, as of now, use to coordinate and control varying elements of the promotional mix- advertising, personal selling, public relations, publicity, direct marketing, and sales promotion to develop customer focused integrated message and to achieve different organisational goals (Boone Kurtz, 2007). Social media is changing the landscape of marketing communication. Growing use and popularity of social media tools like Facebook, LinkedIn, MySpace, Twitter, Flicker, Digg, Del.icio.us, Foursquare and others have compelled organisations use of social media as an integrated marketing communication tool. Consumers are making conversation on these platforms. Facebook alone has 500 million users worldwide, which accounts nearly 8% of world population and collectively, users spend more than 700 billion minutes a month in Facebook (Smith, 2010). The possibility of exposure to mass audience and high engagement are propelling organisations to use social media to communicate to their target consumers. Fortunes 500 companies have been using social media as one of the most important tool in their marketing strategy (Barnes Mattson, 2008). Increase in advertising spending on social media shows preference of marketers in social media against traditional media as a marketing communication tool.The growing popularity of internet business such as google and social networking sites (SNS) like Facebook have increased the use of social media in advertising. Advertising spending in the social networking area is estimated to be $865 million, with a projected value of $2 billion by 2011, or almost 8.5% of total online spending (eMarketer, 2006 cited in Gangadharbatla, 2008). Facebooks  £525 million revenue from advertising in 2009 (Smith, 2010) shows the magnitude of growing popularity of scoial media as a marketing communication tool. Marketers are shifting their marketing spending from traditional means of communication to digital ones, focusing on search, dispaly ads and social networking. Marketers who believe that most important way to improve communication effectiveness is to shift investment from traditional channels to digital channels are increasing. Another noticable changes is to shift advertising spending from awerness and brand building to promotional marketing (Ramsey Douglas, 2010). According to a 2009 survey, conducted by the Association of National Advertisers (ANA) and Marketing Management Analytics (MMA), most marketers say that they plan to increase their budgets for interactive marketing by pulling funds out of traditional media. Survey shows that U.S. companies moved total of $60 billion from traditional media into online marketing in 2009 itself, which represents a major shift from traditional marketing to digital marketing in an effort to increase marketing effectiveness. Research shows that after the corporate website, the most effective way to communicate with prospects is through social media. As many as 80% of U.S. companies are using social media in their marketing efforts, either placing ads on sites, monitoring sites for chatter about their brands, or engaging directly through sites like Facebook. For most marketers two prime objectives for usiing social media are enhancing brand awareness and deepening realationships with consumers. Many others use social media to expand to new audiences and acquire new customers (StrongMail, 2009). Social Media enables customer to talk to one another, which is an extention of traditional word-of-mouth communication (Mangold Faulds, 2009). The role of social media giving customer to communicate to one another is unique from traditional marketing communication. In his book The New Influencers, Gillin (2007) says that Conventional marketing wisdoms has long held that a dissatisfied customer tells ten people. But that is out of date. In the new age of social media he or she has the tools to tell [billions] consumers in few hours. The Internet has become a mass media vehicle for consumer-sponsored communications. It now represents the number one source of media for consumers at work and the number two source of media at home (Rashtchy, Kessler, Bieber, Shindler, Tzeng, 2007). Consumers are turning away from the traditional sources of advertising: radio, television, magazines, and newspapers. Consumers also consistently demand more control over their media consumption. They require on-demand and immediate access to information at their own convenience (Rashtchy et al., 2007; Vollmer Precourt, 2008). Social media is perceived by consumers as a more trustworthy source of information regarding products and services than corporate-sponsored communications transmitted via the traditional elements of the promotion mix (Foux, 2006). There are varying levels of trust and credibility among marketing channels: pretty low for ads, more so for traditional media and even lower for brand websites. Social media leverage the trust that users have with one another. This is well proven fact in marketing that most effective influencers in buying decisions are friends and family. Social media has been providing consumer different platforms to communicate easily with friends and family quickly and effectively. Recommendations from friends and acquaintances, particularly those people we think are most like ourselves, garner the highest trust. Almost three-fourths of customers consult product reviews before making a purchase, and more than half have made a purchase based on consumer reviews. They create transparency and establish trust to prospects (Ramsey Douglas, 2010). Marketers use several methods to improve consumer retention. Social media is becoming an important part of consumer retention and is giving companies new ways to tap into consumer mindset. A survey conducted by King Fish Media (2009) shows that 72% of US marketing managers, who participated in the survey, believes that social media is the most effective way to communicate with current consumers. Social media leave behind the old model of one- to- one communication and enable communication from one to many or many- to- many. Social media such as blogs, tweets, wikis, and social networks are all about speeding up and enriching communication. Social media tools bring the advantages of flatter, more democratic and presumably more effective communication networks (Hawn, 2009). The advent of social media challenge traditional type of intrusive and one way communication. Social media offer multi -dimensional communication among marketers to consumers, consumers to consumers and consumers to marketers. Social media is a great tool for listening to consumers and improving products and services using feedback and suggestion from consumers. Understanding the speed and breadth of response to a consumer issue is crucial in social media (Econsultancy, 2009). Mangold Faulds (2009) argue that social media is a hybrid element of the promotion mix because it combines characteristics of traditional IMC tools (companies talking to consumers) with a highly magnified form of word-of-mouth (customers talking to one another) wherby marketing managers cannot control the content and frequency of such information. Consumers ability to communicate with one another limits the amount of control companies have over the content and dissemination of information. In the era of social media, consumers have greater access to information and great command over media consumption than ever before (Vollmer Precourt, 2008). In the era of social media, marketing managers control over the content, timing, and frequency of information is being severely eroded. In the new communication paradigm, information about products and services also originates in the marketplace. This information is based on the experiences of individual consumers and is channelled through the traditional promotion mix. The traditional communication paradigm, which relied on the classic promotional mix to craft IMC strategies, must give way to a new paradigm that includes all forms of social media as potential tools in designing and implementing IMC strategies. Contemporary marketers cannot ignore the phenomenon of social media because it has rapidly become the de facto modus operandi for consumers who are disseminating information on products and services (Mangold Faulds, 2009). In this section researcher tried to gain insights about social media from available literatures and its uses in marketing communication. In following section researcher reviews of existing literature on social networking site Facebook and its uses by students, motives of use and use of Facebook in selection of universities, which is the main purpose of this study. The Facebook: Facebook is very popular social networking sites, which gives user an opportunity to create personal profile (include general information like education background, work background, and favourite interest), build a friend networks who have Facebook account, upload and share photos, put comment, show liking or agreeableness on any subjects, issues, comments, products and brands through like button, write notes and create news and many more. Facebook members can also join virtual groups based on common interests, see what classes they have in common, and learn about others hobbies, interests, tastes, and romantic relationship statuses through the profiles (Ellision, Steinfield, Lampe, 2007). It also has an option to add specific applications to further personalise ones profile (Rosmarin, 2007). People mostly use it to make friends, networking with friends, share links and videos, and learn more about the people they meet (Reuben, 2008). A Harvard undergraduate student and a programmer Mr. Mark Zuckerberg along with his friend Eduardo was set up Facebook.com in February 2004 at Harvard University dorm as an online student directory for only Harvard students (Cassidy, 2006; Mayer Puller, 2007; Boyd Ellison, 2007). To join a user had to have a Harvard.edu email address. Facebook extended beyond Harvard to other Ivy League school in spring 2004. In fall 2004 Facebook.com had added websites to several hundred of colleges and university, then later expanded to any university students having an university e-mail and now anyone over age 13 with an valid e-mail account can join Facebook (Reuben, 2008). Mr. Zuckerberg, who set up Facebook at his early 20 (now 26), has grown it into a business worth an estimated  £15 billion (Smith, 2010). Facebook has now become habitual and a part of everyday life for 500 million users worldwide. Facebook has reached almost eight percent of world population with meteoric rise of its users from 150 millions in January 2009 to 500 million in 2010 (Smith, 2010). Today, Facebook is the number one social networking site beating MySpace, LinkedIn, Foursquare etc. Facebook is third popular online brand after Google and MSN respectively. According to Nielsen survey (April, 2010) 54% worlds internet population visiting Facebook and spends 6 hours per person every month. On average user create 90 pieces of content every month, 30 billion pieces of content (web links, news, blogs etc) are shared each month, more than 3 billion pictures are uploaded every month, there are more than 60 million status updates a day and have an average of 130 friends (Smith, 2010). Collectively, users spend more than 700 billion minutes a month on Facebook. Alex Burmaster, of research agency Nielsen Online said: Facebook has become a phenomenon of our time, its become almost like a mobile phone, [and] people cant imagine their lives without it. Popularity of Facebook among Colleges and Universities Students: Origin of Facebook is directly associated with university students. Facebook was set up by a university student as an online student directory. Initially, it was restricted to users with a harvard.edu email address and was confined to colleges and universities students and staffs. It was officially open to non-academic and non-US based users in September 2006 (Joinson, 2008; Reuben, 2008). Facebook has become a number one choice among universities students. According to Pew Research Centers survey nearly three quarters (73 percent) of online teens and an equal number (72 percent) of young adults use social networking sites. The survey also reveals that among adults 18 and older Facebook is most preferred choice; 73% have profile on Facebook, 48% own profile on MySpace and 14% use LinkedIn (Lenhart, Purcell, Smith, Zickuhr, 2010). According to previous survey by Pew Center 50% of young adult social network users had profile in MySpace, 22% had profile on Facebook and only 6% had a profile on LinkedIn (Lenhart, A., 2009). The recent survey also shows that among adult profile owners with high school degree or less, 64% have a profile on MySpace, 63% have profile on Facebook and just 3% have LinkedIn profile. Adults with at least some college experience, 78% have profile on Facebook, where 41% have a profile on my space and 19% have a LinkedIn profile (Lenhart, et. al, 2010). It shows the greater presence and growing popularity of Facebook among colleges and universities students. There is growing concern about universities students excessive use of Facebook. Sheldon (2008) states that 93% student had a Facebook account, on average they spent 47 minutes a day on Facebook and in overall 81% student logged into Facebook on a daily basis. Social networking sites are widely thought to have changed students communication pattern because many college/university students lives have an online component (Zywica Danowski, 2008). There is hard debate going on about the risk of students being addicted to, and spending too much time on Facebook. Those who argue about negative impact and against on students excessive use of Facebook are demanding control on students from using Facebook. Facebook has been met with criticism by educators, with suggestions that students spend too much time on Facebook and find it addictive (Bugeja, 2006). Others, who believe control is not the right options, are suggesting attract and encourage students for its academic and positive use. Some studies have shown advantages of Facebook use for undergraduate students to assist and adjust to university life, especially those experiencing low self-esteem (Ellision, et al., 2007). Lloyd, Dean, and Cooper, (2007) concluded that students can benefit and suffer from using technology [Facebook]. Positive effects of technology [Facebook] are knowledge acquisition, socialisation and entertainment. However, negative effects include that students tend to be less healthy and passive in off-line activities when their sole purpose is for entertainment, which has a direct effect on their academic success, personal relationships, and wellness. Students Motives for Facebook Use: People use media to gratify their various communication needs and wants. Uses and gratification is viewed as a psychological communication perspective which focuses on how individual use mass media and other forms of communication to fulfil their needs and wants (Sheldon, 2008; Rubin, 2002). According to the uses and gratification perspective, media use is determined by a group of key elements including peoples needs and motives to communicate, the psychological and social environment, the mass media, functional alternative to media use, communication behaviour, and the consequences of such behaviour (Rubin, 1994). McQuail, Blumler and Brown (1972) classified mostly found needs and gratifications in four categories; diversion (escape from problems, emotional release), personal relationship (social utility of information in conversation, substitute of the media for companionship), personal Identity (value reinforcement, self understanding), and information (as cited in Sheldon, 2008). These classifications were, basically, developed for audiovisual media use and researchers extendend it for internet use and developed different motivational scales for internet use over time. According to Morris, and Ogan (1996) internet fulfills interpersonal and mediated needs. Needs traditionally fulfilled by media are social interaction, time pass, habit, information and entertainment (Flaherty, Pearce, Rubin, 1998). Media fulfilled interpersonal needs such as companionship, maintenance of relationship, problem-solving and persuation (Flanagin Metzger, 2001). LaRose, Mastro, and Eastin (2001) found that the expectation of finding enjoyable activities online predicted the amount of online media consumption. Song, LaRose, Eastin, and Lin (2004) identified virtual community as a new gratification that strengthen comunication with people met on internet. This definition contrast with relationship maintenance focused to maintain relationship with existing acquaintances (Song et al., 2004). Uses and gratification research has usually focused on how media are used to satisfy cognitive and affective needs relating personal needs and entertainment needs (Rubin, 2002), which includes need for personal identity, escapism, and self presentation. Researchers found various gratifications of internet and SNS uses such as acquisition of information, ability to engage in interpersonal communication and socialisation (Stafford Gonier, 2004); interpersonal utility functions such as relationship building, scoial maintenance and social recognition (Leung, 2007); interpersonal relations, information, and entertainment (Ho Cho, 2006); infromation, interpersonal communication, and entertainment (Matsuba, 2006). There has lot of research done about students motives in using Facebook. Majority of the previous research found friending, time pass, flirt and find new friends are the students prime motives to use Facebook. According to Coley (2006) most students use Facebook for fun to organise parties, and to find dates. They use it to find people with similar interest, peer who are in same class, and with whom they feel a sense of community and connectedness and its become habit to those who are already in online. Urista, Dong, and Day, (2009) in their study what motivates young adults to use SNS (MySpace and Facebook) found that individual use SNS to fulfill their needs and wants, which includes efficient communication, convenient communication, curosity about others, popularity and relationship formation and reinforcement. Ellision, et al. (2007) suggest that Facebook is mostly used to maintain or reinforce existing offline relationships, as opposed to establishing new ones online. There is usually some common offline activity among individuals with friends one another, such as a shared class or extra curricular acitivity. Lampe, Ellison, and Steinfield (2006) found that Facebook users engage in searching for people with whom they have an offline connection more than they browse for new people to meet. Sheldon (2008) conducted a survey of 172 students and found that large porportion of students use Facebook to maintain relationship with people they already know, majority of students also visit Facebook for time pass like when feel bored or get wall post update notification, significant porportion of students use Facebook for entertainment purposes and a small porportion use Facebook to develop new relationship. According to Pew Internet American Life Project survey (2009) teens and adults use Facebook to stay in touch with friends (97 percent), make plans with friends (62 percent), make new friends (52 percent), organize with others for an event, issue or cause (56 percent), and flirt (22 percent) (Lenhart, 2009). 2,251 subjects were participated in the survey. Research on Facebook is starting to emerge along with its popularity. The applications and utilities of Facebook is also constantly being developed. Most of the previous studies about motives to use Facebook was done before 2008, when Facebook was just started to emerge and not much popular as now and not much applications as now. The researcher found limited limited predictors have been used to study students motive for Facebook use. In this paper the researcher try to find out university students motives of using Facebook using new predictors. The first research question of the study is; RQ1: What are the motives of university students for Facebook use? Students Use of Facebook in Selection of Universities and Colleges: Oklahoma State Universitys study highlights a typical lifestyle of a todays student. On average each day students sleep for 7 hours, spend 1.5 hours watching TV, spend 3.5 hours online, listen to music for 2.5 hours, talk on a cell phone for 2 hours, spend 3 hours in class, spend 2 hours eating, go to work for 2 hours and study for 3 hours. This totals 26.5 hours a day, nearly half of that involve technology. Students read 8 books a year, surf t

Motivational Factors of the Public Sector

Motivational Factors of the Public Sector The idea that money motivates people to work is a much disputed subject with many differing theories. It is an imperative reality that companies must have a firm awareness of how to motivate their employees in order to encourage the acceptance of organisational goals (Kleinbeck et al. 1990).The range of contradictory research makes it difficult for companies to decide upon one effective way of motivating employees. Mullins (2007) describes how there are two methods of motivation extrinsic and intrinsic. Money is an extrinsic motivator as it is a tangible reward, whereas motivators such as recognition and achievement are intrinsic and offer intangible psychological rewards (Mullins,2007). Theories on motivation often focus on either intrinsic or extrinsic motivation and do not speculate on the effect of a mix of these motivational methods. Taylors (2003) rational economic concept of motivation is based upon the principle that staff are mostly motivated by money due to their economic needs. In contrast, Kusin (2005, p.76) argues that work is about letting people know they are important and recognition, can sometimes be more important than money. This argument is supported by theorists such as Maslow, Alderfer and Herzberg. Many theories discuss whether or not employees are motivated by money but there is no extensive regarding the extent to which money motivates employees and the differing motivational impact it has on people working in different sectors. It would therefore be beneficial to conduct a research project into the extent to which money motivates employees and if this differs between sectors. This research could help organisations to follow a basic model which would suit their sector, aims and objectives. Conducting research into public sector employees such as nurses and teachers will allow me to see if motivational factors are different to those employees working within a purely profit driven organisation. It is important to conduct the research on the identified subject (employees) through the correct medium in order to achieve accurate results. Stockport Removals and Storage Limited is a small/medium sized company operating within the North West. They have agreed to participate within the research project providing research on employees working within a profit making, private company. The company has been operating for 20 years and has a number of long serving employees as well as recently recruited staff. This will allow research to be conducted across a range of employee contract types in order to see the variety of factors which motivate employees. Stockport Removals offer remuneration in line with competitors within the area as well as providing overtime and bonus schemes. The midwifery department in Stepping Hill Hospital NHS have also offered to take part in the study in order to offer an insight into motivational factors within a public sector company. Remuneration within the public sector is a much discussed subject within the media. The NHS have recently made plans to make 35,000 (employees) redundant unless staff accept a pay deal that will see them lose up to several thousand pounds a year (Observer, 2010). This makes NHS workers a particularly effective source of research as pay and motivation will be at the forefront of operations at such a time. Comparisons in research between public and private sector organisational motivation will help to see if remuneration motivates every employee to the same extent regardless of job type of sector of the organisation. Literature Review Reviewing current literature that is available on motivational ideas, can help to gain background information on the subject and acquire a further understanding of the studies and theories already published. This will demonstrate the research gaps in current information on motivation and remuneration. There are arguments for and against the idea that employee motivation is enhanced through remuneration. Taylor discussed the theory of motivation within his Scientific Management model. Within this model, the term maximum prosperity is key when understanding his suggested link between motivation and money. Taylor (1998) argues that the interest of both the company and the employee are maximum prosperity and in order to create wealth for the company, a worker must be given what he most wants high wages. When a business provides maximum prosperity for employees, the employee will not only become motivated through remuneration, but the process will result in the development of each man to his state of maximum efficiency which will in turn create an affluent firm. (Taylor 1998, p.1.) Lawler (1971, p128.) supports Taylors theory as he believes that individual incentive plans typically lead to substantial increases in productivity. Although it could be argued that some research shows that job performance can be improved through remuneration, the significance of motivation cannot be assumed. (Kelly, 1982). A main drawback for money being the sole motivator is that the scientific management theory had an overly simplified view of motivation (Taylor 2003, p.5.) only focusing on one aspect of motivation the tangible benefits given to employees. It also does not take into account other intrinsic factors that could be improving motivation within any studies. Despite Taylors argument, there is much literature that documents the findings that money is not a motivator. It is clear that employers benefit from a motivated work force, and it is therefore important to provide the correct methods of motivation to employees. Saunders (2003, p.75.) argues that the benefits that people want depend on their individual circumstances. Management Today have reviewed that it is time for companies to circum to the realisation that money is no longer an effective way of motivating a workforce (Management Today, 2003). People are now motivated by less easily defined needs than money, such as psychological work factors. Saunders explains how once basic money needs are satisfied, they act as little motivation for the majority of a work force. Employees gain more satisfaction and motivation from intrinsic benefits such as job satisfaction, enjoyment and feeling part of a social group. These factors are not only beneficial to employees, but are welcomed by com panies as they are cheap in comparison to economic incentives. Saunders also believes that managers would be better off investing time in employees in order to get the bases of the psychological benefits in place rather than investing in monetary rewards (Saunders, 2003). The Chartered Management Institute conducted The Business Energy Survey:2005 in which they examined motivation levels within organisations, and what factors are most influential in motivating staff. Their key findings were that professional and individual development are much higher level motivators than money and financial rewards to employees. The most highly ranked motivation factor was a sense of purpose in work in contrast to one of the lowest ranking factors being performance related rewards and incentives. Cook and Jackson (2005) conclude that intrinsic rewards such as challenge and sense of achievement outweigh factors such as remuneration and financial rewards when trying to motivate employees. Many elements of these arguments are also included in theorist models. Models of Motivation There are many concepts surrounding motivation in the workplace. Motivation theories and models such as Herzbergs Two Factor Theory and Maslows Hierarchy of Needs give a greater insight into the factors which encourage motivation. Maslow turned attention away from economic benefits and to the human nature and the psychological side of motivation. According to Maslow human motivation is a complex matter governed as it is by a hierarchy of needs(Bennaars 1993, p.81). A further insight into motivation is evident in Maslows Hierarchy of Needs model. Maslows model has been a widely used paradigm in business (Maslow 1987, p.12). Maslow used a framework in which needs are arranged in stages, in order of importance often documented as a pyramid of needs. Basic needs were described as physiological needs. Leavitt (1988, p.20) describes these physiological needs as the the starting point for motivation. When relating to Maslows intended use for the motivation theory human psychology, they are needs such as hunger, thirst, shelter and a need for oxygen. In theory, laws will protect employees from the lack of these and ensure that in the workplace, physiological needs are satisfied through legislation such as Health and Safety at Work Act (1974). If these basic needs are not satisfied however, then more advanced needs would become irrelevant as desire for psychological needs would dominate. The next stage within the motivation pyramid is safety needs which are concerned with safety, job security, and the need for order. It is evident that people prefer a safe, orderly, predictable, organized world (Steers and Porter 1991, p.201) which can be related to the workplace. Once this has been satisfied, the next motivator is love needs. These needs are associated to social interaction and can be satisfied through cohesive work groups, friendly supervision, and professional associations. The next need to be satisfied after love would be esteem. People within our society have a desire for a stable, firmly based, high evaluation of themselves for self respect (Maslow 1964, p.183). Steers and Porter (1991) describe how when relating esteem needs to organisational factors, they would translate as achieving social recognition, having a impressive job title and working within a high status job. The final stage of the model is self actualisation. This is concerned with the self development and realisation of ones potential. The rewards of this would be growth, progression and creativeness through a demanding job and achievement within an organisation. Leavitt (1988, p.28.) described this as achieving the desire to become everything that one is capable of becoming. Once a lower need is satisfied, it no longer acts a motivator and therefore employees will strive to be motivated by the next level (Mullins, 2007). Management Todays Andrew Saunders is an advocate for the Maslow Theory and claims that his theory remains watertight despite the model being over 60 years old (Saunders 2003, p.75 ). A clear drawback for relating Maslows Hierarchy of Needs to motivation in the workplace is that his research and theories were not originally intended for use within a corporate environment. We therefore rely on assumptions of interpretations of his model. After further research, Wahba and Bridgewell (1976, pp.212-140) found no clear evidence for Maslows proposition except with regard to self-actualization. Herzbergs Two Factor Theory is based upon the idea that there are two aspects which have an influence upon motivation hygiene factors and motivator factors. Hygiene factors must be in place in organisational environments for the prevention of dissatisfaction(Herzberg 1993, p.16). These factors include environmental motivators such as salary, working conditions, job security and interpersonal relationships. Herzberg goes onto describe how the second factor, motivator factors, are the aspects that motivate employees. These factors include psychological rewards such as a sense of achievement, recognition, responsibility and personal growth. It is argued that companies emphasis should be on the strengthening of motivatorsà ¢Ã¢â€š ¬Ã‚ ¦ hygiene is not enough (Herzberg 1993, p.132). In effect, this raises the issue that remuneration is in fact an element that could dissatisfy employees if it is not present, and that money rewards and payment is not enough to motivate employees alone. Critics of Herzbergs model claim that the theory only applies to unskilled, repetitive jobs and the methodology of collecting results and interpreting the data, resulted in bias findings (Mullins, 2007). Despite the criticisms of the theory has had a considerable effect on the rewards and remuneration packages offered by corporations (Crainer and Dearlove 2001. p. 361) Similarities can be drawn from reviewing Herzberg and Maslows models of motivation. Neither model uses remuneration as a high level motivator. Herzberg argues that salary is a hygiene factor and will de-motivate employees if it is not present. Pay therefore does have a correlation between motivation and job satisfaction but is not a key element in achieving high levels of employee motivation as growth factors are more influential. Maslows Hierarchy of Needs also has remuneration as a basic need in which pay is necessary in order to prevent dissatisfaction and motivates at lower levels in the short term but is not a high level motivator once satisfied. There is a distinct lack of academic sources, information and research relating to motivation within public sector work forces. It is important to consider that managing people continues to be essential to performance in public organisations. It is argued that in the public sector, there is a conflict between employees fulfilling organisational goals, and employees fulfilling their right to self-expression. This possibly decreases motivation in the workplace (Kearney and Berman 1999, p.2). My research would be beneficial in order to see if public sector workers have separate motivational factors to private sector workers. To summarise, is it clear that money is an ambiguous subject in the discussion of motivation. It is considered within many theories, however it can be argued that to what extent and how important it is depends upon employees personal circumstances and the other satisfactions they derive from work. (Mullins 2007, p255). The main problems with the current literature are that they often focus solely on one area of motivation extrinsic motivation or intrinsic motivation. Theories also contradict each other and make it difficult to derive a definitive answer as to when/if/how money motivates and to what extent. Further research is necessary in order to discover if money is an influential motivational factor in all sectors within the workplace. Research Design In order to solve the research problem effectively and gain the correct information for analysis it is important to choose between a quantitative research method and qualitative. Qualitative research is used to investigate attitudes, beliefs and experiences whereas quantitative research will generate statistics and numerical information (Dawson, 2006). As this research proposal wishes to explore to what extent employees are motivated by money, a qualitative approach would produce the most effective data. It is proposed to conduct two case studies on employees within a private business (Stockport Removals) and employees working within the public sector (NHS staff). Interviews will be used as the method of gathering data on to the extent which remuneration effects employee motivation in the public and private sector. 10 employees from each organisation will take part in the research. This figure has been taken as resources do not allow the entire business population to be interviewed although multiple interviews need to take place to ensure reliability of results. I will use a semi structured interview technique as I wish to gain specific information and ask certain questions to every interviewee whilst allowing room for elaboration on certain topics. This will allow me to gain a more in depth insight into the employees views and analyse data effectively. I can then evaluate responses of employees working in the public sector in comparison to employees working with the private employees to draw conclusions. This style has been chosen as an unstructured interview would collect lots of irrelevant data which would then make data analysis difficult to conduct. A structured interview would produce quantitative data which is not relevant to the research problem as motivation is such a personal, emotive subject. Asking open ended questions will help to gain an insight into employees feelings and beliefs and therefore quantitative data methods would not be functional. Appendix 1 shows the interview structure to be used. These questions are mainly open ended and allow for the interviewee to give a more in depth and personal account of motivation. The initial question allows the researcher to establish if the candidate is motivated in their current working position. This is essential as if they are not motivated in their work, then they will not be able to give full explanation as to what motivates them in their current role. The second question explores the factors that motivate the employee aside from motivation. This question aims to see if members of the organisations are motivated by intrinsic factors when disregarding payment schemes. This is important in order to establish the main aim of to what extent motivation is related to remuneration. Question four and five on the interview schedule (Appendix 1) help to evaluate the current motivational theories and models already published (Maslow and Herzberg) and see if the interviewees feel that the areas and factors within them are relevant to their personal motivation. This may also help issues arise that are not covered within the models in the literature. Further questions include topics on intrinsic motivation. It is important to establish to what extent interviewees are motivated by intrinsic factors in order to compare with the extrinsic factor of motivation. If candidates are more motivated by intrinsic factors such as praise and recognition then they may be less motivated by financial payments. Question eight asks whether the company values motivate the employee. This is an essential question in order to establish the difference between motivational factors in the public sector and the private sector. The final questions help to establish whether motivation changes with the length of services as some literature states that members may initially enter a career for remuneration factors but are motivated by different intrinsic factors once established in the role. Appendix 1s interview questions help to establish the extent to which motivation is influenced by remuneration, and evaluate the current strategies that are used for motivation (eg Maslow and Herzberg) for effectiveness. This will help to see if there are any other main factors in aiding motivation. To ensure that the interviews are consistent and structure, I will develop an interview schedule detailing the topics and questions to be covered (Appendix 1). This will ensure that I have no leading questions and will prevent interviewees from digressing from the topic area. It will help to add focus to the interviewer. Questions will be asked such as what makes you feel motivated at work using elements of theories to explain points and gain an insight into whether employees are motivated by extrinsic or intrinsic factors. A tape recorder will be used in order to collect the data whilst enabling eye contact and positive body language to be maintained with the interviewee. It is important that the method of recording does not alter the rapport I build with the interviewee as some methods can make the subject feel uncomfortable. Recording the interview will make data analysis easier as the interaction between researcher and interviewee can be recorded and analysed at a later date. (Dawson, 2006). I will however, have to ensure that equipment is operational as relying on technology can often result in mishaps. Interviewees may also become nervous of the tape recorder thus producing an emotional barrier. In order to overcome any potential problems with the methods of recording data I may take some notes of important topics and points drawn through research throughout the interview. This will produce a backup in case there are technical difficulties and data is omitted. Ensuring eye contact is kept with the interviewee is essential to keep them engaged and to prevent an interpersonal barrier. In order to conduct interviews, research candidates must be chosen. Sampling is required as it is unrealistic and impractical to interview all members of staff within the organisations that have agreed to participate in the study. The sample chosen needs to be large enough to create reliable results using the resources available and give a representation of all members of staff at that specific level in the hierarchy. In order to make a sample from the business population I will use a probability sampling method called stratified sampling. This will involve dividing the population (of the organisations) into groups based upon characteristics. The key characteristics of the employees I wish to interview are; they must be working on a permanent basis, at a non managerial level, working for remuneration. The advantage of stratified sampling is that it will ensure that results are representative of the people within the whole of the criteria population. Despite stratified sampling being used, resources do not allow us to interview all of the people that fit the sample criteria, as this would be 20 people within the private sector business and 32 within the public sector organisation. This uneven sample size would result in inaccurate data being retrieved. Sample sizes should be the same in order to make truthful comparisons. Simple random sampling could then be used in order to narrow down the interviewees further. This method means that each member of the current population has an equal chance of being chosen (Bryman and Bell, 2007). This can be used as employees within the remaining population already fit the characteristic required of the research project. All employees within the sample will be on the same level of the hierarchy and managers will not be included in the study in order to ensure that there is little sample error as peoples motivation may change as they are promoted up the hierarchy. Rapport is a type of relationship in which trust and mutual respect is built. During data collection it is argued that building a rapport is essential in order to encourage the interviewee to participate in the interview and feel relaxed to give quality answers (Bryman and Bell, 2007). Through conducting research, Toma (2000) found that rapport helped to give interview candidates more of an understanding of the question and enhanced the relevance and quality of answers. I will try to build rapport by delivering questions and avoiding the use of jargon so the research subject does not feel uneasy or intimidated by language used. I will also maintain eye contact and ensure that candidates know that the questions are for research purposes and will not affect their employment positions or be forwarded to managers or senior members of staff. Anthropologist Roslie Wax (1971) as cited in Marshall and Rossman (2011) highlighted the importance of establishing a relationship with the research study subjects and used methods to demonstrate flexibility and trust between researcher and interviewee. It is, however, possible to have too much rapport as well as too little (Seidman, 1998) in order to achieve accurate non bias results therefore I will try to strike a balance between these roles. Data Analysis Once data is collected, to effectively identify the extent to which remuneration has an impact on employee motivation and evaluate if current motivational strategies in literature are contributory factors to motivation in the workplace, the findings from data collection and research will be analyzed. Based on this analysis, conclusions can be made as to whether money is a motivator and recommendations can be made as to how to motivate employees to improve productivity and job satisfaction. It is important to have a planned strategy in place to analyze findings as leaving all the data collected to the end will make analysis more difficult as it can be over facing and the researcher may loose track of the themes and findings within each interview. Maxwell (2005) argues that an effective qualitative researcher will instigate data analysis after each interview. During this research process data analysis will be an ongoing method throughout both the data collection process and as a final assembly at the end of data collection. Analysis will not be left purely to content analysis after collection. In order to continually analyze the data collected, interview summary forms will be used for data analysis at the end of each interview (Appendix 2). Appendix 2, is based upon the model of Dawson (2006, p113). These forms help researchers gain a firmer understanding of the responses and aid knowledge when trying to draw on final conclusions. Heinrich (1984) used a similar method when conducting his research project on biological data. He analysed data on the same day as collection and believed that this helped to track progress and built up the data analysis through the collection. Analysis on interview summary forms from early interviews may result in topics and issues arising that were not foreseen. This will then allow the researcher to analyse this information and include it in the next subsequent interviews in order to receive the most in depth and relevant information possible. Qualitative data analysis is an individual process and different researchers may derive different conclusions from the same information (Dawson 2005, p.111). In order to ensure relevant information is analysed, content analysis will be used at the end of the data collection process. This will help to reflect on the interview summary forms and use the data collected in order to make sense of the information. In order to analyse the data, coding will be used. Coding is analysis through segmenting and reassembling of the data, aiming to transform the data into conclusions and understanding (Boeije 2009, p.94.). The initial stage in content analysis is gaining understanding of the documentation created (interview summary forms) and data collected. All documentation will be reread and the tape recorded interviews will be listened to in order to recap on the research conducted and gain a firm perceptive of the research data. The question, research problem and objectives should be reread in order to maintain focus on answering the research proposal and drawing relevant information. Through listening to the tape recordings and reading the documentation, notes can be made to draw out frequently occuring topics. This is the segmentation of the data (a concept within open coding) by looking for themes that derive from the interviews. I will highlight important topics and be aware of the frequency of words, phrases or incidents that the candidates discuss. The topics that are uncovered can then be used in comparison with current motivational theories such as Maslows Hierarchy of Needs and Herzbergs Two Factor Theory in order to see if our research shows a similar link between remuneration and motivation findings. The research findings may contradict or support a particular theory within literature and the research hopes to draw conclusions to clarify effective motivational factors. This is being conducted in order to overcome the conflicting literature. It is also important to check that the sample has achieved sufficient relevant research responses. If analysis doesnt uncover relevant responses to the aim of the research proposal then further sampling and research may need to be carried out. Uncovering themes or codes can then help to draw upon findings and aid in the effective analysis of data. Anticipated Problems There are problems and risks that can be anticipated when conducting research with people and within companies. Firstly, the research method must be correct. As we are using a semi structured interview, the disadvantages of this method need to be highlighted. The main disadvantage of this interview technique is the time that it takes to conduct and the data analysis. Data analysis can be difficult due to the extent of the responses within each interview question. Relevant information must be sifted out ensuring that no interviewer bias is added. This could also cause problems with the organisation as the opportunity costs of the time it takes to interview employees must be taken into account. Whilst employees are conducting the research interview, they are not carrying out their employment tasks and responsibilities which could cause friction between the employee, employer and the researcher. Displeasing the employer could have detrimental effects on the interview process as this could result in bias information or termination of the research project all together. This should be avoided by ensuring the employers are made fully aware of the intensions of the interview and that the interviews will be conducted as time efficiently as possible. A further concern would be that the organisations could influence employees answers by briefing them to ensure they do not reveal certain information about the company. This would also bias results and not capture employees in a comfortable position to open up. This will be avoided by choosing employees at random and ensuring that organisations are aware that the information found will not be publicized in order to scrutinize the brand or image of the business. The drawback of researching with private sector employees from one company and public sector employees from one organisation is that they may not be representative of the entire population of workers within each sector. If this surfaced as a problem, then one could increase the sample size to research further into different sizes and types of public and private sector businesses. The sample size needs to be large enough to get enough relevant data as the larger the sample, the more accurate the data is of the population. However, it is unrealistic to choose the whole population of private and public sector workers as there would be too much information which would then be difficult to code and analyse. The sample size needs to be manageable to prevent information over load and ensure that the topic is at the heart of the data found. This problem had been overcome by using a sample size of 10 employees within each organisation being researched. During the interview process, there will be a conscious effort to ensure that no barriers will impact on the reliability and validity of the findings. Physical barriers will be avoided by allowing the interviewee to have the interview conducted where they feel most comfortable. Psychological barriers will be avoided by ensuring that interviewees are not overloaded with information and jargon isnt used for they feel relaxed. Avoiding these barriers will aid effective communication and ensure that rapport is built between researcher and interview candidate. This rapport will help interviewees to open up and give detailed and accurate information on the personal topic of motivation. Ethical Considerations When conducting research with the public, ethical issues can often arise. There are many factors to take into account in order to ensure no harm is done to the organisation, the participants are employed by the organisation and myself as the researcher. Firstly, the research will be conducted overtly as all participants will be informed of the purpose of the research and no form of under cover observation will be conducted. I will ensure that all members of the participating sample give full consent to taking part and will provide a Code of Ethics in order to document how the information will be used, and how they will be protected. Privacy, confidentiality and anonymity is essential during this research proposal as it is preferred that the candidates feel at ease and open about their feelings on the subject. I believe that if participants feel that the information they