Airtel Advertisement Analysis

Airtel Advertisement Analysis 1. Presentation by Group-2Abhinav Shikhar Ashwin GoyalJoshuva Alexander Motiur RahamanMudit Desai Maneesh GargVignesh P. B Kanupriya Sethi emailprotected com 2. Competitive Environment Communication any thing that totallyows one(a) person to communicate to another person 1) Telecom sector 2) Skype 3) Mail servers 4) Social profits sitesTodays youth shargon a relationship with theirfamilies but they share their life with theirfriends.Thus, the communication as well as theservice has relevance for todays youth. 3. 1. Airtel Jingle- A. R. Rahaman 4. 1. Airtel Jingle- A. R. Rahaman 16 states, 600 one thousand thousand quite a little, one service provider One network that connects India, like A. R Rahman moves India with his music TG People who need wireless network, people who want to connect on the go, people who want to be the part of the revolution of wireless communication This music went on to become the Airtel Signature Tune 5. 2. Join The Do ts 6. 2.Join The Dots Few relation are very important, they cant be avoided When relations are based on love and affections, distance is nothing and conversation is possible keep connected with AirtelTG surplus relations Son, Daughter, Wife, Husband, Mother, Father ( Every Family member) 7. 3. Communication Boundaries 8. 3. Communication Boundaries articulate Yourself platform making the pauseing of communication barriers its focal point Deewarein gir jaati hain, faasle mit jaate hain, jahan do baatein ho jaati hain (Barriers break when people talk). Connecting cultures, longing to communicate without any barriers the society places, making new friends, caring, unity, peace, free mindednessTG long distance relationship Son/ daughter away from home, preserve away from hiswife for business assignment, friends separated because ofcareers. 9. 4. Endless Goodbye 10. 4. Endless Goodbye A man and his girl are never apart even aft(prenominal) they say goodbye With Airtel 3G v ideo calls, you always stay close to your oved ones, no matter how far you are. love-Affection-Togetherness TG people who always want to see and talk with from each one other Nominated as Best Ad in CANNES Festival in 2010 11. 5. Street Performer 12. 5. Street Performer Dil Jo Chahe Pass Laye Wherever you go, train your entertainment with you Entertainment anywhere any day. TG On the GO entertainment lovers, Demanding 13. 6. Together Good Things Happen 14. 6.Together Good Things Happen The growth of Airtel is link up to Shahrukh khan from its No one to someone to stardom, which is connected to 110 million fans. Unity, togetherness, networking, Aspiration, chasing the dreams, relationships, success. Life is all about experience You cannot be alone when 110 million people are connected with you TG Aspirating People, close friends, people who loves networking, people who want to be together 15. 7.Har ek friend Zaroori hota hai 16. 7. Har ek friend Zaroori hota hai Besides entertaining one and all with its catchy jingle, the ad served to position Airtel as a brand that stands for friendship, and helps one to stay in touch with all kinds of friendsThe early morning friend TG the goof who throws his house open the late night saviour the ones who pay for you The ones who borrow money from you the list is endless. 17. 8. Jo tera hai wo mera hai 18. 8.Jo tera hai wo mera hai Friendship is all about sharing Picturisation vibrant, peppy, coloured and pretty much bursting with youth, and the upbeat mood of the ad is complemented by an anthem that has started creating quite a buzz on the digital space. Relation, happiness, Youngsters, Masti, Cool factor, Memorable moments in friends. TG Teenagers, youngsters, Tech Savvy 19. Power of human expression 20. Proud to be Indian 21. Airtel Brand is All About.Teenagers, youngsters,( special relations-family, friends, love( breaking of communication barriers( Express Yourself( love-Affection-Togetherness-bondi ng( every friend is important( Dil Jo Chahe Pass Laye( More than 110 million people networking( & many more.. Sanjay Kapoor, Bharti Airtel chief executive for India and South Asia at anews conference in New Delhi March 11, 2010 said One target audiencefor Bhartis services is Indias 560 million youth, is who have habits akin toyouth in the western world.