Business Plan And Marketing For Aroma Boutique Marketing Essay

transmission line Plan And merchandise For bouquet dress shop Marketing EssayThe scent boutiques mission provide be contributing holistic therapy treatment to health cargon masters in and close to the Paphos atomic number 18a in Cyprus. The therapeutic federation exit origin eithery provide be bouquettherapy and Reflexology treatments. The Aroma boutique leave alone present a professional image and manner when carrying out a Complementary and Alternative treatments. Ein truththing we do is interconnected to all the p nontextual matters of our lives.The Aroma Boutique responsibility is that when treating a patient or client, we are entering a relationship with her and we want to make and keep this a positive one. (V. Pitman and K. Mackenzie, 2002). This small harvest-timeion line includes a health care professional who provides meliorate process to restore health utilize reflexology technique and native oils.Our postgraduateer goals are health and safety. We suppo rt the patient to be much open to their possibility of change and give them staying power and courage to see the healing process through to its conclusion. The name of the company is Aroma Boutique which has been checked and no separate line of descent is present with the same name in Cyprus.The Aroma Boutique volition be awaited to generate _________ per annum of business income. The specific treatments allow be priced at an average of ____ for an hour and a half with character reference form and aftercare advice. The business income is based on 10-20 clients a hebdomad, operating for 44 weeks of a year. The amount of money allow for achieve to make a gainful and in underage company.The workforce go forth comprehend of only one person and they result operate as a fix-dealer from a privately residence hotel.Business OpportunityTheodora Polydorou will open the small company with the name Aroma Boutique in Paphos, Cyprus. Theodora will begin trading in September 2013 and wi ll propound service which supply Complementary and Alternative treatment such as Aromatherapy and Reflexology. This overbold and small business started by a currently hooked graduate with a BSc Complementary Therapy (Aromatherapy and Reflexology). This business will trade from a privately residence hotel with specific treatment room. Moreover, both(prenominal) health professionals commented that their jobs are very stressful.Many professionals experiences burn-out at some point, and some health professionals find it unbearable, prompting them to vanish clinical medicine for a non-clinical career, or perhaps even leave the healthcare industry altogether (www.healthcareersabout.com ). Considerable research has been devoted to job stress among different groups of health professionals. Mean stress scores on the HPSI were signifi foundationtly different for all three professions, with nurses reporting the greatest level of stress. Frequency of exposure to individual stressful job si tuations also differed signifi send wordtly among the professional groups (Behavioral Medicine, 1988). However, many a(prenominal) health professionals pack provided numerous ideas for relieving stress and preventing burn-out.All registered practicians moldiness be assured of the relevance and accountability of the therapy which they are using. On the subject of Accountability the UKCC Guidelines for lord Practice in 1996 (p.8) state Accountability is an integral part of professional practice, as in the course of practice. The service supply by Aroma Boutique will advantage clients by relief stress level and improve the condition of the mind giving some effect to the behavior of a person.Therapists must be devoted to the Code of Conduct of their Professional Organization. Therapists should not give a medical diagnosis or promoting the sale of untroubleds. Consequently, the personal information and expand of clients will hire to kept safety. All communication between the patien t and the therapist is cloak-and-dagger.Issues of safety and risk for the therapist when working alone are of change magnitude importance (A. Left and H. Marquardt, 2000). A number of areas of potential vulnerability should be addressed before beginning practice, in order to minimize it not choke such as risks.Customers will be interested in Aroma Boutique because it promotes health and safety treatments. The treatments encourage relaxation and this must be seen as a major realize on the road to good health and maintenance (Renee Tanne, 2003).Aroma Boutique will have Aromatherapy treatments using essential oils and Reflexology treatments. command increase Safety Regulations and register to ordinance proboscis of the IFPA (International Federation of Professional Aromatherapists) and IFR (International Federation of Reflexology) will be included. on that point is a new decree around wellness and Safety. This new decree includes recent amendments to accident investigation t echniques, fire and uncivilised substance legislation.According to the Reflexology Association of Canada defines that reflexology is a natural healing art based on the principle that there are reflexes in the feet, hands and ears and their referral areas at heart zone related areas, which correspond to every part, gland and organ of the be. It encourages the digestive system, increase the circulation, reduce stress and promote good health and well-being.The vision for the future of this small business is that it will be efficacious and favorable within one year. Therefore, the clients will be delight with their treatments. The go of Aroma Boutique will offer full Aromatherapy massage with essential oils and full Reflexology treatments with natural creams. The benefit of the company is that relieving stress, depression and generally it enhance psychological and physical well-being. Customers will be happed in the Aroma Boutique as it provides enjoyable with special(a) friendshi p of health care professional.The health benefit of Aromatherapy is that provide healing of both the mind and the body. Most are used in blends with others essential oils to create a specific result, such as soothing, anxiety, stress, easing nausea or relieving headaches. For instance, Lavender essential oil benefits are relieve pain, remove nervous tension, enhance cable circulation and treat respiratory problems.1.3 Management team and personnelThe workforce will comprehend of only one person and they will operate as a doctor-trader from a privately residence hotel. Aroma Boutique includes Aromatherapy and Reflexology treatments and it promotes natural creams, lotion, essential oils and candles. In the geographical area of company there are already services that promote Complementary Therapies in Paphos. The rent of the company is about 800 per month, which is includes electricity, gas and pee. The salary will be considered in around 800 per month and ____ per year. The salary will be increase when the outgoings and profit decrease. ______________________________________________________________________________________________________________________OperationsThe Aroma Boutique will be located in a private residence hotel property, in a specific treatment room. The workforce will comprehend of only one person and they will operate as a sole-trader. The benefits of this location will be that the hotel is on the beach, within walking distance from Paphos Harbour and 1 Km from the town centre of Paphos (www.hotelclub.com ). Moreover, the benefit of the business will be that the rent of the hotel includes electricity, water and gas. However, the disadvantage of the business is that the sole trader has the personal responsibility of payments, insurances, bills, clearing and planning permissions of the Aroma Boutique business.The operations of Aroma Boutique include legislation around health and Safety Association of Cyprus, Health and Safety (First Aid) Regula tions 1981 and Consumer Protection Act 1973. In addition, Aroma Boutique will be registered to regulating body of the IFPA (International Federation of Professional Aromatherapists) , IFR (International Federation of Reflexology) and General and Product Safety Regulations.The Social Insurances of Cyprus applied to all workers such as employees and self-employees. The insurance are fire alarms, guarantor alarm and Health Insurances that include Hospital and employees insurances.The Social Network will be contained in this business for keeping financial data woodworking planes, confidential client records, website of advertising, communications with clients, searching and online bills. The information of clients will be kept in safety place for confidentiality and additional support.Basic Financial ForecastsThe workforce will comprehend of only one person and they will operate as a sole trader from privately residence hotel.In terms of accounting, the sole trader will need to subm it an annual self assessment form to HMRC (HM Revenue and Customs), registered as self0employed, and keep accurate and up-to-date records of all business transactions and accounts. Moreover, self employed large number are liable for class to NI contributions (currently 2.40 per week 2010/11 Tax Year). Corporation Tax is essentially a tax on a sole trader companys profits. The sole trader doesnt usually need to register for VAT (Value Added Tax) until the self employed turnover reaches a certain limit in any 12 months. The VAT is currently 70 000.Capitan Investment for Aroma Boutique business is 5000. The sale trader can see five clients per day. In result self employed can have 70-75 clients per year and 360 treatments per year. Aroma Boutique will open for 5 geezerhood per week, particularly on Monday until on Friday. Six clients a day should be a maximum to secure the therapists is not overworked and that the clients get a good treatment. wages a minimum of fifteen minutes br eak between each client (Renne Tanner, 2003). Aroma Boutique will open from 830pm to 730am with 7 repeat breaks. gross sales5% discount for scratch line contact.10% discount for second contact.50% discount for sixth to twelfth contact.If you pay first 8 treatments, you will have 20% discount with free facial cream for women or free body cream for men.If you pay first 6 treatments, you will have 10% discount.For Student/ Family members/ older people will have 10% discount with one free treatment.For Christmas, Easter and specific holidays gifts are available.The revenues of company are gained from the sales of oils, creams and candles that are supplies by the company and the payment of treatments by clients. The amount of money that is acquired from the revenues of company are 3000.The cost of sales is 300 for the first month associated with the preceding(prenominal).The Fixed Costs includes rent which is 600, salary which is 1000, advertising which is 200, a delivery van expense w hich is 50, interest of loan which is 200 and bills which is 200.The Overheads includes Office piece of furniture which is 3000, insurance which is 200, equipments which is 800, laptop and printer which are 900 and licenses which is 100.The equipments of Aroma Boutique are bed, couch roll placed on the trolley and couch, chair or stool, towels, sheet and other cover, pillows, clean gown for the client, kindred for the therapist and a blanket in case the client becomes cold. Moreover, bolster or rolled up towels, CD player, client consultation form and pen. Therefore, the trolley should contain the following items which are essential oils, carrier oils, bowls for clients jewelry and cotton wool, antiseptic wipes and tissues. The sole trader will buy her essential and carrier oils from Essential Oil Online Ltd (http//www.essentialoilsonline.co.uk/). Also, the sole trader will buy her bed, trolley, couch roll, chair or stool and uniform from the website of the EBAY (http//shop.ebay.c o.uk/?_from=R40_trksid=m570_nkw=MASSAGE+TABLE).Clean and fresh cotton sheets, towels or paper towels are used to cover the bed and must be changed regularly. Clean cotton or paper towel is also needed to place under the feet of each patient. It believed that 1000ml of carrier oils will need to be bought and10 rolls of couch roll will need to be bought every six months.The general Licences and permission of Aroma Boutique business are general business permit, a sales permit, a professional licence, a food service permit, a child care licence, a sign permit and client permit.The Social Insurance Scheme of Cyprus applies to all workers (employed and self employed). In the case of self employed person, the contribution is 16.9% on the insurance income of the person concerned. A self-employed person is liable to pay contributions for each contributions week in which he/she has worked. For example, fire alarm insurance, for security alarm (CTV), health insurance that include hospital and employees insurances. The costs of the insurances will be 200.This company will have contact with clients due to the facts that legislation will have for their protection such as Consumer Protection Act 1973 (www.cyprusconsumers.org.cy). The Aroma Boutique are legislation around Health and Safety Association of Cyprus, including Cyprus Health Service Promotion Board and Health Safety (First Aid) Regulations 1981. General Product Safety Regulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapist) and IFR (International Federation of Reflexology) will be acquiescing.Section 22.1 Marketing StrategyThe process of developing a strategic merchandise plan helps insure that all tactical marketing programs support the Aroma Boutiques goals and objectives, as well as convey a consistent contentedness to customers. The Marketing Strategy for the Aroma Boutique will be effective and supportive to cover the particular needs of customers. The Marketing Strategy includes PESTLE and SWOT analytic thinking to be point of intersectionive. A SWOT analysis should be attend after the PESTLE analysis, as the external purlieu impacts on the strengths, weaknesses, opportunities and treats that the business faces. PESTLE analyses are the Political, Economical, Sociological, Technological, Legal and Environmental factors of Aroma Boutique plan.Political factorsThe integration of Complementary Therapies into health care practitioners is current political factor. Australian General Practitioners (GPs) said that cryptical therapies such as spiritual healing, aromatherapy and reflexology seem to be relatively safe and ineffective. In addition, GPs said that the risks of Complementary Therapies were seem to mainly arise from incorrect, inadequate or delayed diagnosis and interactions between Complementary Medications and pharmaceuticals (Journal of Alternative and Complementary Medicine, 2005). This is harmful research for Complemen tary Therapy. However, as we know, there is lacking evidence from these therapies. There is a need to provide funding for further research from Complementary therapies.Economical factorsThe financial difficulty it would have a negative effect of the products that Aroma Boutique provided. The quality, quantity and the price of products will be regularly ascertained by the sole trader of Aroma Boutique. Consequence, it will support team like NHS (National Health Service) that will increase the clients of company. However, Cyprus doesnt support the National Health Service (NHS) because of the finance. Finance minister of Cyprus Charilaos Stavrakis said Final decisions should already have been made and the finances should have been sorted as a result we promote the NHS (www.cyprus-mail.com).Sociological factorsThe social attitude against work and lifestyle has been seems to be very stressful. People want more and more in their life as a result, people are working longer hours. People us ing Complementary therapy will be slight stressful and tired. People respecting and interesting in Complementary and Alternative Medicine, so they respect our job. Aroma Boutique is attractive place with healthy environment that people can enjoy it.Technological factorsDevelop of technology will affect the Aroma Boutique because of the wed advertising. With Facebook page, Aroma Boutique will communicate with clients and will be selling more products. Customers will be informed of special events such as Christmas, and they will be interested to enjoy it. These aids can be very effective for the company.Legal factorsLegal aspects that would be allowable in the operations of the Aroma Boutique are legislation around Health and Safety Association of Cyprus, including Cyprus Health Service Promotion Board and Health Safety (First Aid) Regulations 1981. Therefore, legislation about clients protection is Consumer Protection Act 1973 (www.cyprusconsumers.org.cy). General Product Safety Reg ulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapist) and IFR (International Federation of Reflexology) will be acquiescing. Future legislation about Health and Safety will be change. This new legislation is fleshed to keep busy health and safety beside. The current course includes recent amendments to accident investigation techniques, fire and hazardous substance legislation (www.reedlearning.co.uk). Thus, the clients will trust and support the Aroma Boutique.Environmental factorsAroma Boutique will have interesting environment with attractive decoration. It is on the beach, within walking distance from Paphos Harbor and 1 Km from the centre of Paphos (www.hotelclub.com). Customers will be relaxed with the beautiful view of Aroma Boutique. The EU has some of the highest environment standards in the world, developed over decades to address a wide range of issues. Total the main priorities are recycling, combating climate cha nge, reducing health problems from pollution and using natural resources more responsibly(www.europa.eu). This legislation is promote a more efficient and accelerated process for healing environment.SWOT analysis of external and internal impacts on the strengths, weaknesses, opportunities and threats that Aroma Boutique faces.StrengthsAroma Boutique provides new natural products such as candles, lotion cream, essential oils and fragrance oil. These specific products will interest the clients with guaranteed high level of quality. Patients will be worry less about their condition after receiving treatment in Aroma Boutique. The aroma of natural essential oils stimulates the principal to trigger a reaction. Aromatherapy stimulates the immune system, strengthens resistance to disease and helps to combat infections. It can alleviate headaches and helps to deal with different emotions, such as anxiety, stress and depression.The sole practitioner has high level qualification with a BSc ( Hons) Complementary Therapies and appropriate knowledge of Aromatherapy and Reflexology. The Aroma Boutique will be operated by a sole trader, as a result, there will not have to deal with any internal issues.WeaknessesMany people would find it very stressful to be dependent on constantly finding work, rather than to be on regular salary (Hinks, 2000). These external factors will have an effect on the business because the sole trader will be stressful in her work. On the other hard, competitors has more experiences than the sole traders because they working for many years. The new business has no old experiences of running a business. If the products works, people will buy it. By doing your homework and researching the efficacy of your product you will have the facts readily available to interested customers (Hinks, 2000).OpportunitiesThere is a growing area of possibilities of employment as complementary therapies grow in status and acceptance (Hinks, 2000). More clients will be v isit the Aroma Boutique because it helps relieve health problems and improve the quality of life. Events health care organizer of Cyprus Victoria Costantinou said We have many more therapists living in Paphos now. We have aromatherapists, osteopaths, and numerous health professionals in the district. The Complementary Therapy in Paphos has increase and the Aroma Boutique will have many interesting clients. Aroma Boutique shows the benefits of aromatherapy, while clients are getting paid without having to spend a penny. People will be interesting to invest in Aroma Boutique business in order to expand. The products will have the ability to become more popular because of technological developments. Facebook page and email will be connecting the business and other therapists as well as health care practitioners.ThreatsSome practitioners have not helped the general image of Complementary Therapies by offering methods of treatments that are perfidious (Hinks, 2000). As a result the busi ness will assure potential clients that the therapy has an objective credibility. Technological improvement could be regarded as a threat, like the look at chair, which could solicit Aroma Boutique clients.2.2 Marketing ObjectivesSmart objective is a way of evaluate the objectives or ambition of a company including measurable, specific, achievable, time and possible goals.Sole trader uses strong Marketing to build the business awareness. Networking and Connecting within sole trader community are important to get new clients in Aroma Boutique Company.The objective is specific, if the business will have 5 clients per week for the first months. The business is achievable as it only needs 2-3 new clients a week. Take a minimum of fifteen minutes break between each client. Six clients a day should be the maximum to ensure the therapist is not overworked and that the clients get a good treatment. (Renee Tanner, 2003)The realistic goals of marketing objectives are that Aroma Boutique wil l give to the clients free items when clients spend above a specified amount of treatment. Free offers help with the buying decision and increase sales of business.The objectives are achievable as the sole trader knows what makes Aroma Boutique different from competitors. During a year, sole trader will analyze her competitors strengths and weaknesses. For instance, Aroma Boutique is increasingly offering unique products to differentiable themselves from the common facials and body treatments.2.3 ImplementationMarketing TacticsThe Marketing Tactics of Aroma Boutique includes 4 Ps which are product, price, place and promotion.ProductAroma Boutique having a great product as a result people loves oils so much that they buy them again and again and tell their friends. Aroma Boutique product are cream lotions, candle, essential oils and fragrance oils. Sole trader will ask for suggestions and honest feedback due the fact that it will decrease the quality of product. determineFull body ar omatherapy massage 50Facial/Indian massage 20 1st treatmentUrgent Care Routine Reflexology 308 treatments in Aromatherapy 4206 treatments in Aromatherapy 3708 treatments in Reflexology 3006 treatments in Reflexology 240The prices maybe will be decrease in few years. purportThe workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. The name of hotel is black lovage the Great. It is located on the South-Western side of the isle of Cyprus. It is on the beach, within walking distance from Paphos Harbor and 1 Km from the town centre of Paphos (www.hotelclub.com)PromotionThey are cheap online advertising methods that customers will be attracted such as Facebook page. Moreover, Aroma Boutique will find cheap shipping and delivery services for their product such as Akis Express Ltd. Clients can see our advertising in labels in busy road in Paphos. The promotional materials will include folder in beauty shop or in shopping cent re. Supporting friends will have our leaflet in their shops such as accessories shops, gym, hairstyling and perfume shops.Sales5% discount for first contact.10% discount for second contact.50% discount for sixth to twelfth contact.If you pay first 8 treatments, you will have 20% discount with free facial cream for women or free body cream for men.If you pay first 6 treatments, you will have 10% discount.For Student/ Family members/ older people will have 10% discount with one free treatment.For Christmas, Easter and specific holidays gifts are available.ProspectingKeep sending message to the clients when Aroma Boutique has events and new products. Aroma Boutique will contact with clients every weekend because most people need to see and hear a message three to seven times before they will buy the product. Aroma Boutique will be celebrate particular dates of the year with special gifts and offers, for example Christmas, Easter and specific holidays. Therefore, perhaps the best place to start an aromatherapy and reflexology business is selling in festivals, trade shows and markets.Effective MarketingLook for some low-cost ways that sole trader can enhance the perceived value of Aroma Boutiques product or service. Consequently, sales and net profit boundary line go up. Sole trader should not waste money in her business. For instance, sole trader calculates impact of the advertising and use only one earphone number for waste money.Benefit PowerThe natural products will be made by the sole trader of the business. The natural products help people with dry, irritable and damaged skin such as lotion and bath cream. Natural skin care products are the safest and the most effective means to maintain the good health of clients skin.ConversionThe advertising is magnetic so that is will attract peoples attention. The colours are interesting and associated with essential oil bottle logo. The colours of website design are similar to those of the advertising that will promo te the marketing of Aroma Boutique. The pictures of advertising and web site associated with essential oil, natural products and massage.TimescalesThe Aroma Boutique will be open in September 2013. The tasks will be controlled by Theodora Polydorou, the sole-trader and will be placed in timetable.The key tasks have been organized in order of implementationAkis Express LtdDesign website take care in leafletThe calculation for these breaks down asAkis express Ltd 50Design website 150Advert in leaflet 50_______________ Total 250The timeline of these tasks will be as followsAkis express Ltd delivers leaflet and product on 5th SeptemberDesign website forget me drug up on 10th SeptemberAdvert in leaflet will be prepare on 11th September